September 18th 2023.
Do you want your visual content to touch the hearts of people far and wide? Of course you do. Everyone wants something they put up to be liked and shared within hours - but it takes more than just uploading and crossing your fingers. It’s about sharing images that make people care.
Images that showcase what you and your business stand for, and can be created even if you’re not a professional graphic artist. All you need is an understanding of what makes people tick, and you can use visuals that get shared and promoted by your audience.
So, let’s get started! Which of these 10 visual strategies are you using in your business right now?
First, motivate people with images of people in action. Photos affect how people behave in a subtle, yet powerful manner. For example, if you want people to cooperate with others, show an image of people connecting. Use an image that sets the stage for the rest of the article - one that shows your advice being put into use.
Second, simplify explanations with charts. If you have a concept that’s difficult to explain, consider including a chart or graph to help others understand - they respond better to visual information than plain text. You don’t have to be a professional artist to make charts and graphs - tools can make it easier for you to create professional-looking images.
Third, maintain a theme. Visuals should share a similar vibe to show what type of message to expect. For example, if you want your brand to be known as friendly and approachable, use images that show warmth.
Fourth, create funny brand-related memes. Memes have long been used to present humorous, yet true statements, and applying the concept to your business makes people see you as personable and unique. Memes are easy and quick to make - just find the right picture, and type in the top and bottom text.
Fifth, celebrate your off-work moments. Pulling back the curtains and letting your followers see you having fun helps them connect with you more. For example, Taco Bell is known for their fun, quirky sense of humor and bright colors.
So, use these strategies to understand what makes people tick, and create visuals that get shared and promoted by your audience. Good luck!
Do you want your visual content to touch the hearts of people far and wide? Of course you do. Who wouldn’t want something they put up to get liked and shared within hours? But it takes more than simply uploading and crossing your fingers. It’s about sharing images that make people care. Images that showcase what you and your business stand for.
Don’t worry if you’re not a professional graphic artist. I’m not either – far from it, actually. As long as you understand what makes people tick, you can use visuals that get shared and promoted by your audience. Here are 10 visual strategies to help you get started.
Motivate using people in action. If you want people to feel or act a certain way, you need to pick an image that will influence them to do so. Photos affect how people behave in a subtle, yet powerful manner. For example, I shared a post on Elite Daily recently about how I become productive in the mornings. Elite Daily typically uses a high quality photograph at the beginning of each post, and this was no exception. The image sets the stage for the rest of the article by showing a person concentrating intensely on her laptop with a cup of coffee in her hand.
Simplify with charts. Sometimes it’s difficult to explain a concept clearly with words. Visuals, however, can cut through the clutter and instantly make a strong impression. Consider supplementing explanations using graphs or charts. Don’t worry if you’re not an artist, you can still make professional-looking images with tools like Microsoft Paint.
Maintain a theme. In your business, visuals should share a similar vibe. Whatever it is, the images you share on your social media accounts should have a similar format so that your brand is consistent. For example, Wistia presents itself as fun and friendly, and their Instagram profile shows smiling employees enjoying themselves, alongside their mascot, an office dog.
Create funny brand-related memes. A lot of marketing sites use boring and lackluster photos in their posts. Stand out from the sea of blandness by using images that are funny and memorable. Memes have long been used to present humorous, yet true statements, and applying the concept to your business makes people see you as personable and unique. It’s easy and quick to make memes with tools like Imgflip.
Celebrate your off-work moments. Let loose and have fun. In a world of solemn corporations and grey suits, a company with a bit of spontaneity and goofiness is like a breath of fresh air. Pulling back the curtains and letting your followers see you having fun helps them connect with you more. Taco Bell is known online for their fun, quirky sense of humor, and their Instagram features bright colors, cheerfulness, and good times all around.
Try out these 10 visual strategies in your business and see how they make an impact. You can be sure that people will be paying attention.
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