June 19th 2023.
Push notifications can be an incredibly powerful tool for increasing user retention and boosting ROI. With the help of this technology, brands can build loyalty, segment their audience, and react to user's actions.
Retaining a customer can be up to 25 times less expensive than acquiring a new one, which makes push notifications worth consideration. 78% of brands are using this technology, and for a good reason. Push notifications are easy to embed and quick to opt-in, and they can reach users even when their browser is closed or their smartphone is locked.
Real-life case studies prove the efficiency of push notifications. For example, mobile app developer BrandResultsAppLabz saw a significant increase in ROI and customer LTV while reducing churn for apps. Another example is Contteudo, a content media group, that now has 3.4 million active subscribers, and Fani Pogody, a weather forecast website, that has 20,000 daily returning users.
So, how do you go about using push notifications to improve user engagement and ROI?
First, you can use push notifications to build loyalty. Messages like welcome messages sent an hour after subscription, daily reminders of new content, or notifications with special offers can do the trick.
Second, you can segment your audience. Push notifications offer the opportunity to create separate segments of people based on their interests and topics, location, device, and behavior.
Third, you can react to user's actions. For example, with the help of triggered push notifications you can send special messages based on a certain action a user takes.
Fourth, you can improve customer service. Push notifications are a convenient way to apologize and inform users about possible inconveniences.
And fifth, you can monetize your subscribers. Some push services offer to show ads alongside regular notifications, which can be a great way to increase revenue.
Push notifications are easy to embed, and they take only a couple of minutes to integrate into any website. The trick is to find the right provider and set the opt-in prompt that will suggest visitors subscribe.
As you can see, push notifications have the power to re-engage, attract, and inspire users to take action. With the right strategies, this technology can help you boost user retention and increase your ROI.
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