July 1st 2024.
Coming up next on Coronation Street, we have a new villain in town - the sinister Rowan Cunliffe. He's managed to entice Leanne Battersby into his secretive organization, and unfortunately, things are only going to get worse from here on out. It's been quite a ride for viewers of the ITV soap as we've watched Rowan successfully manipulate Leanne, taking advantage of her trusting nature and vulnerable state. He even went so far as to create an artificial intelligence version of her late son, Oliver, who tragically passed away from mitochondrial disease three years ago.
It's quite a feat for actor Emrhys to play such a twisted character, especially considering how different he is from Rowan in real life. But somehow, he's managed to tap into the cult leader's twisted psyche and bring this devious character to life. It's hard to wrap our heads around how he does it, but he does it so well that we can't help but love to hate him.
Rowan's charm has also worked its magic on Leanne, and he's now set his sights on her sister, Toyah. In a recent interview, Emrhys revealed that he drew on his personal experience of seeing his parents get lured into a similar institution over 22 years ago. At first, they were ecstatic and couldn't stop singing its praises, but as time went on, things took a dark turn. It's a topic that hits close to home for Emrhys, and he's grateful that this storyline has allowed him to form a closer bond with his father, who he consulted when preparing for the role.
Meanwhile, Amy has been struggling to juggle her studies, taking care of her sick grandfather Ken, working at the bistro, and managing her mom Tracy's flower shop in her absence. Leanne, thinking she's helping, suggests Amy watch one of the Institute's seminars to reduce her stress levels. But Toyah quickly becomes horrified when she discovers Amy at a session for new recruits. She's already launched a social media campaign against Rowan, but with his minions constantly keeping tabs on her, she's afraid another resident might fall prey to his manipulative ways.
As for Rowan, he's used to people being suspicious of the Institute, and there have been many heated arguments between him and Leanne. But there's still a lot more to learn about his past and how it has shaped him into the master manipulator he is today. Emrhys teases that there's an interesting duality to his character - he truly believes in the cult's ideologies, but at the same time, he's taking advantage and justifying his actions.
It's definitely an intriguing storyline, and Emrhys is just as curious as we are to see where it will lead. He also believes that it's important to spread awareness about how easily someone can fall into the trap of a cult, and he hopes that this storyline will serve as a warning to viewers. So, buckle up and get ready for more drama and suspense as Rowan's sinister plans unfold on Coronation Street. And don't forget to join the conversation by leaving a comment below and staying updated on all things soaps on our homepage.
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