Cookie company owner admits to using fake pop-up event to speed up expansion into Australia.

The owner of a popular cookie shop in the US, known for its cult-like following, recently made headlines when an unauthorized pop-up shop appeared in Sydney. This unexpected turn of events has prompted the owner, Jason McGowan, to speed up their plans of expanding into Australia. In fact, McGowan himself arrived in the country just yesterday to scout potential locations for their first branch.

In an interview with 9news.com.au, McGowan shared that they have always had plans to go international, but the overwhelming response from Australians has pushed their plans to the top of their priority list. He also mentioned that they have no intention of taking legal action against the individuals behind the unauthorized pop-up shop in Bondi, where imported cookies were sold to eager fans.

McGowan emphasized the importance of maintaining the quality and representation of their brand in Australia. He expressed their excitement and gratitude for the warm reception from Aussies and mentioned their plan to open at least one shop initially, with the location to be determined through a voting process. In fact, McGowan has been personally exploring the beachside suburb of Bondi as a potential location for their first shop.

The company, which currently has 1000 shops in Canada and the US, works closely with franchisees. McGowan revealed that he will also be meeting potential franchise partners in Australia. One thing that sets their cookies apart is the fact that they are made fresh in front of customers, with the process of cracking eggs and mixing dough being visible to all.

Although fans may have to wait for six to 12 months before the first Crumbl shop opens in Australia, they can look forward to unique and ever-changing flavors, such as key lime pie and caramel apple. The company is also known for its collaborations with celebrities like Kylie Jenner and Olivia Rodrigo. With McGowan's visit to Australia, it seems that Aussies will soon get to experience the hype surrounding Crumbl's delicious cookies.

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