October 8th 2024.
The boss of a popular cookie shop in the US, which recently made headlines for an unauthorized pop-up in Sydney, has revealed that the incident accelerated their plans to expand into Australia. CEO and co-founder of Crumbl, Jason McGowan, arrived in Australia yesterday to scout potential locations for their first branches in the country. In an interview with 9news.com.au, McGowan shared that the overwhelming response from Aussie fans has pushed their international plans to the top of their priority list.
Despite the unsanctioned pop-up selling imported cookies in Bondi, McGowan stated that the company has no intention of taking legal action. Their main concern is ensuring that their brand is well represented and that customers receive the high-quality product that Crumbl is known for in the US and Canada. McGowan expressed his excitement over the positive reception from Australians and mentioned that they will be asking for input from fans on where their first shop should be located.
During his visit, McGowan has been exploring various areas, including Bondi, as a potential location for their first store. He also revealed that they will be working with franchise partners in Australia, similar to how they operate their 1000 shops in Canada and the US. McGowan emphasized the uniqueness of their brand, as their cookies are made fresh in front of customers, with the entire process visible from cracking the eggs to mixing the dough.
While fans may have to wait for six to 12 months for the stores to open, they can look forward to exciting collaborations with celebrities like Kylie Jenner and Olivia Rodrigo, as well as an ever-changing menu featuring exotic flavors such as key lime pie and caramel apple. The company's focus on quality and innovation has garnered them a loyal following and they are eager to bring that same experience to Australia. McGowan's trip to Australia has only reinforced their determination to make Crumbl a global success, and they are grateful for the warm reception from Aussies.
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