February 5th 2024.
Coston Consulting, a Black-owned legal business advisory firm, recently launched an innovative video-based learning program to assist lawyers in effectively branding themselves. This initiative comes at a time when the American Bar Association has reported a significant underrepresentation of Black lawyers in the justice sphere, with only 5% of the legal community in the United States being comprised of Black individuals. In an effort to bridge this gap, Coston Consulting has developed a series of e-learning courses that focus on the importance of personal branding for lawyers struggling to reach a diverse client base.
The program, aptly named Coston Elevate Curriculum, features a variety of videos designed to teach law firm associates how to effectively market themselves and generate more lucrative revenue. Reports from Essence Magazine reveal that the Core program within the curriculum covers essential skills such as branding and networking strategies, making it an accessible and valuable resource for junior associates. Additionally, the advanced course track caters to senior associates and junior partners, providing them with valuable insights and strategies for profile raising, pitching for new business, client relations, and cross-selling.
When asked about the motivation behind the development of the Coston Elevate Curriculum, CEO Michael Coston stated, "The legal industry has become increasingly competitive, and it is crucial for young associates and junior partners to develop their marketing and business skills early on in their careers in order to stand out in a crowded marketplace and ultimately generate business." He further explained that the curriculum was specifically designed to meet this need.
Moreover, the Coston Elevate Curriculum offers not only video-learning modules but also interactive quizzes, resource templates, checklists, and FAQ guides to support attorneys as they progress through the program. The e-learning videos offer a variety of testing and learning avenues, making it accessible to a wide range of users. Whether accessed through a laptop, iPad, or other mobile devices, the curriculum allows for unlimited access during the subscription period, giving users the flexibility to progress at their own pace.
In a recent post, Coston Consulting stated, "We are proud to offer a comprehensive and convenient solution for law professionals looking to enhance their skills and stand out in their field. Our E-Learning program is designed to provide valuable insights and strategies, with the added convenience of being accessible from various devices." This initiative showcases the firm's commitment to promoting diversity and inclusivity within the legal community and empowering Black lawyers to excel in their careers. The Black Enterprise also featured the release of these E-Learning videos, highlighting the significant impact it could have on the legal industry.
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