May 23rd 2024.
Chase Freedom has taken a fresh and relatable approach in promoting their new Chase Freedom Rise credit card. And who better to star in their video series than the hilarious comedian Kevin Hart and his daughter, Heaven? The dynamic duo brings a candid and humorous perspective to important money matters, aiming to foster financial literacy among young audiences.
In the first episode shared on Hart's Instagram, we see a candid conversation between the father and daughter about Heaven's first credit card experience and how to develop good credit habits. The second video tackles the issue of "sneaky spending" and the importance of responsibility, while the third installment delves into the topic of managing bill payments. These videos can be found on Chase's official Freedom Rise credit card page and provide valuable insights into everyday financial questions and challenges.
Despite his wealth, Kevin always emphasizes the importance of his children making their own way in life. This sentiment is echoed by Chase, who believes that their Freedom Rise card offers a pathway to financial empowerment for credit novices. Not only does the card allow individuals to build their credit profile, but it also offers a 1.5% cash-back reward on all purchases without any annual fees. Additionally, the powerful Credit Journey tool accompanies the card, enabling users to track their credit score and gain insights into contributing factors.
The campaign, produced by Hart's entertainment enterprise, Hartbeat, highlights the crucial role of early financial education and responsible credit card usage. By partnering with Kevin Hart, who has been a Chase Freedom partner since 2019, and his daughter Heaven, the company has expanded its reach in sharing the benefits of cash-back rewards with Americans. In fact, last year, Hart joined forces with NBA superstar Stephen Curry to create a campaign for the Chase Freedom Unlimited card, blending their passions for basketball and cash-back rewards.
In addition to promoting their new credit card, Kevin Hart has also been making an impact in his community through his tequila brand, Gran Coramino. Through this brand, Hart has blessed over 100 small Black and Latinx businesses with more than $1 million, showcasing his commitment to empowering underrepresented communities. Overall, Kevin Hart's partnership with Chase is not only beneficial for the company but also serves as a platform to promote important financial education and give back to the community.
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