Collier discusses how to develop and maintain her brand outside of basketball.

She shared her passion for sports and Unrivaled with fans at Nike Unite store in Las Vegas, inspiring young people to pursue their dreams.

July 28th 2023.

Collier discusses how to develop and maintain her brand outside of basketball.
Napheesa Collier has been manifesting her career in the WNBA since high school. During the WNBA All-Star Weekend in Las Vegas, she shared her love for sports and the new league she and her former college teammate Breanna Stewart are launching, Unrivaled, with young fans who had gathered at the Nike Unite store.

Collier expressed how being in the WNBA has impacted her life and career. She and Stewart are launching Unrivaled to give WNBA players another opportunity to play in the US; the league will span 10 weeks, and 30 WNBA athletes will get compensation to compete in three-on-three and one-on-one face-offs across six franchises.

Collier shared that they want to "change the narrative around women's basketball" and that "it's trending in the wrong direction." She and Stewart are working to secure funding for the league, which is scheduled to launch by 2025 and ensure WNBA players are paid during the off-season. The contests are planned to be held at a soundstage in Miami.

Stewart also spoke about the WNBA's prioritization rule, which interrupts overseas contracts and takes away players' choices. She explained how Unrivaled will help combat this rule, as it will "create that buzz with the best WNBA players" and give them the opportunity to stay in the US.

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