September 5th 2023.
Cole Anthony, the NBA player, has a new mission in life—to launch a youth sports app, GameUp, with his mother Crystal McCrary McGuire. This app is designed to help parents and their children work on their sports development skills.
McCrary McGuire is no stranger to the media realm. She is a New York Times Best-Selling author, a filmmaker, and a media professional. She has even produced a documentary about youth sports, titled Little Ballers.
GameUp will be a comprehensive tool for parents seeking to navigate the complex world of youth sports. It features a range of features, such as the ability to match and find teams, a database of programs, and a hub for trainers. AI technology will also be utilized to optimize the user experience.
McCrary McGuire has shared her personal reasons for creating the app. She said, “As a mother of three youth athletes at every level and firsthand witness to the challenges of youth basketball, I recognized the need for a comprehensive tool to help parents navigate this complex world. With GameUp, we are providing a reliable, one-stop solution. This app represents our commitment to empowering the next generation of athletes, starting with basketball.”
GameUp will be officially launched on September 10th at an event center in Harlem, New York. The launch celebration will be hosted by Empire Invitational and Anthony’s 50 Ways Foundation. This is an event to look forward to, as President Obama is also hosting a Summit on Youth Sports Safety on May 29th.
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