June 12th 2024.
The thrilling NASCAR Chicago Street Race is making its highly anticipated return to the city for a second year in a row! After a successful debut in the summer of 2023, the race is back and better than ever. As part of NASCAR's dedication to the Chicago community, they have taken into account fan feedback to enhance the overall race weekend experience.
Julie Giese, President of the Chicago Street Race, expressed her excitement for this year's event, stating, "We are deeply rooted in this community, living, working, and volunteering here every single day. It's incredibly important for us to not only showcase Chicago as a top tourist destination but also to provide an unforgettable experience for all Chicagoans."
To make the event more accessible to a wider audience, NASCAR has introduced single-day and youth ticket pricing. This includes a special rate of $45 for children 12 and under. Additionally, a brand new "kids zone" has been crafted to offer interactive games and activities for the whole family to enjoy.
Giese is confident that this year's race will build upon the success of last year's inaugural event. "We are dedicated to delivering another unforgettable experience for people of all ages in Chicago," she shared.
Not only does the race bring excitement and entertainment to the city, but it also has a positive impact on the community. Last year, the event injected a massive $108.9 million into the local economy and generated $23.6 million in media value for the city. It also created 750 job opportunities for Chicago residents.
But NASCAR's involvement in the community goes beyond just the race weekend. They have extended their reach by partnering with organizations like the Boys and Girls Club, Chicago Public Schools, All Kids Bike, After School Matters, and the Chicago Park District. In fact, they have invested approximately $2 million in these community-based organizations throughout the year.
"NASCAR is proud to be a part of the Chicago community year-round," Giese stated. "We are thrilled to collaborate with various organizations and nonprofits across the city to make a meaningful impact in every neighborhood."
The Chicago Street Race also presents a unique opportunity for companies to increase their brand visibility and market reach. According to NASCAR Chief Sales Officer Jeff Wohlschlaeger, each partnership package is customizable to fit the specific goals and objectives of the company.
Mark your calendars for July 6 and 7, as Grant Park will come alive with the two-day sporting and entertainment event. This year's race is sure to be another incredible experience for all involved.
On a related note, Denny's has also made a commitment to the Chicago community by investing $3.3 million in various community initiatives. This includes partnering with 14 organizations, such as the NAACP, to make a positive impact in the city. It's clear that both NASCAR and Denny's are dedicated to giving back and making a difference in the communities they serve.
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