April 7th 2024.
Charlamagne Tha God recently shared his thoughts on the diversity, equity, and inclusion initiatives being launched by major companies, calling them "corporate PR." He was a guest host on "The Daily Show" and took the opportunity to explain why he believes these initiatives are mostly garbage.
Charlamagne began by acknowledging the "racial reckoning" that took place in 2020 and how it led many companies to implement DEI programs in an attempt to rebrand themselves. However, he believes that these initiatives are not as effective as they claim to be and are mostly just a way for companies to save face.
During the show, Charlamagne highlighted a series of DEI-focused advertisements from companies like Microsoft, Xfinity, General Mills, and Vaseline. He then showed clips from Fox News where their rhetoric around DEI was being used to spread racist ideas.
One woman on Fox News claimed that DEI is just a rebranded version of hating white people, while an analyst added that it stands for "didn't earn it." These views are examples of the racism that Charlamagne believes is now associated with DEI initiatives.
"Although DEI is well-intentioned, it's mostly garbage," Charlamagne stated. He even compared these initiatives to "The Little Mermaid," joking that just because racists hate it, doesn't mean it's good.
Charlamagne then addressed the audience directly, asking them if they have ever sat through a diversity training session and thought it was just a bunch of bullsh*t. He cited over 900 studies that have shown that DEI programs do not actually make the workplace better for minorities and can even create a backlash effect.
Despite the continued promotion of DEI programs, Charlamagne pointed out that there has been little change in the number of black people in power at big companies. He believes that the only thing these initiatives have accomplished is giving racist white people cover to openly express their views.
This was further proven by a survey of Black executives released in June 2023, which acknowledged some positive changes in the hiring, retention, and promotion of Black employees since the death of George Floyd. However, there are still significant gaps in the treatment of Black employees, diverse representation, and equal pay at the senior leadership level.
In conclusion, Charlamagne and many others believe that DEI initiatives are not as effective as they claim to be and are mostly just a way for companies to save face. Despite their good intentions, these programs have not brought about significant change and have even allowed for racist views to be openly expressed.
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