Celebrity endorsements are futile for many reasons. Firstly, customers do not trust anyone these days, especially if they are famous. They will always want to read reviews and see what other people think about the product before they make a purchase. Secondly, celebrities cannot convey complex messages in an appealing manner.
Celebrity endorsements are no longer an effective way of marketing products. Customers can easily tell when a celebrity is paid to endorse a product. We need to find new ways of marketing products that will not only work but will also be able to generate trust in the minds of consumers.
Customers are now wise enough to know what is real and what is fake. They will not buy something just because their favorite celebrity endorsed it.
People have become smarter thanks to the internet.
