January 9th 2025.
After winning I'm A Celebrity... Get Me Out of Here!, Georgia Toffolo and her fiancé have shared their thoughts on work-life balance, but not everyone is on board. The couple, who were featured in a video posted on Instagram by BrewDog founder James Watt, discussed their unique perspective on the matter.
In the caption, James, who is 42 years old, stated that he doesn't believe in the concept of work-life balance. In the short clip, the couple explained how they are "aligned" in their views. James boldly stated, "I just think the whole concept of work-life balance was invented by people who hate the work that they do. If you love what you do, you don't need work-life balance – you need work-life integration." It's clear that they practice what they preach, as they have even had dates at warehouses while James was on tour.
Georgia, who is 30 years old and also known as Toff, agreed with her partner's sentiments, revealing that when they first met, she was pleasantly surprised by their alignment on important matters. She also shared that they handle the separation between work and personal life in a "really beautiful way."
However, the video received criticism from some who accused the couple of not acknowledging the struggles of others and their differing situations. One person commented, "Alright you two, go and work 12 hour shifts in a Brewdog pub for 5 years, using only the money you earn from the job, no previous savings and no support from family, see how you cope." Another added, "Was Toff not literally born into money and therefore has never 'had to work'? Of course you'd enjoy working if you have the money to work on/as whatever you like."
Despite the backlash, James and Georgia's love story continues to flourish. They first began dating in 2019 after being set up by a mutual friend and got engaged in 2024. Georgia gushed about their relationship, saying, "Our love story is my favorite. How we managed to find each other out of billions of people out there will always be my greatest blessing."
James, who co-founded BrewDog in 2007, stepped down as CEO in 2024 after facing some challenges. In 2021, former employees wrote an open letter criticizing the company's culture, and James quickly apologized. The business is now valued at £1.5 billion, with James' share estimated at around £300 million.
The couple's relationship has also been the subject of some controversy. James caused a stir when he asked if he should delay the wedding to Georgia in order to take advantage of a tax break. He explained that he was investing in Georgia's dog food business and marrying her within three years would make him a "connected person" under HMRC rules, causing him to lose the tax relief. However, he later clarified that it was just a joke and that their wedding plans would not be impacted by their business ventures.
Regardless of the criticism and controversies, James and Georgia remain aligned and in love. They continue to inspire others with their unique approach to work-life balance and their unwavering support for each other.
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