January 2nd 2024.
Sandbox and Warner Music Group are coming together to celebrate the 30th anniversary of The Notorious B.I.G.'s debut single "Juicy" in a big way. Released in August of 1994, "Juicy" was the first single on Biggie's debut album Ready to Die and has since become one of the most iconic and highly regarded songs of all time.
To pay homage to the many years of hip-hop and the legacy of Biggie, the two companies have created a Metaverse experience called "Breakin' B.I.G.". This virtual reality experience allows fans to immerse themselves in the iconic Brooklyn rapper's world and create new memories in his honor. The game takes players back to the 90s, when Biggie first conquered the airwaves. Players become an up and coming rapper and have to complete quests to earn Biggie's respect. These quests involve revitalizing Brooklyn neighborhoods, confronting those who challenge Biggie's influence, and helping him achieve even greater success.
Players can also customize their digital selves with exclusive Biggie-themed avatars and share their love for the rap legend in the Warner Music Group social hub. Elliot Osagie, Chief Strategy Officer of The Notorious B.I.G. Estate, and Founder and CEO of Willingie and Benin City, said: "Our goal has always been to find unique ways to enhance the legacy of Christopher Wallace. Our challenge, along with other Estates of artists who are no longer with us, is to utilize traditional and new forms of media, art, culture, entertainment and tech to continue to put their art in front of new generations and new audiences."
The Notorious B.I.G. Estate is continuing to use the evolution of technology to keep the late rapper's memory alive through a new generation of consumers. With the launch of "Breakin' B.I.G.", they are hoping to create a unique experience that highlights Biggie's beloved Brooklyn origins and the inception of Junior M.A.F.I.A.
Elliot Osagie also stated: "Our concert with Meta, which is nominated for an Emmy this year, and this partnership with The Sandbox, intertwining the vintage 90s style side-scrolling video game phenomenon with Web3 technologies, give us an opportunity to show new generations and new audiences the marvel of Biggie and extend his legacy even further."
The Notorious B.I.G. Estate has more plans for the iconic rapper, with tech-focused projects in the works to keep music lovers aware of his impact on hip-hop culture. Osagie teased: "We have a few innovations coming to market next year that accompany new music from Biggie. It’s better than anything we’ve ever done before and the focus is global, so stay tuned for that."
The “Breakin’ B.I.G.” experience is a great way to commemorate the 30th anniversary of The Notorious B.I.G.'s debut single "Juicy" and keep his legacy alive. With more projects coming from the Biggie estate, the future looks bright and hopefully we'll be able to experience even more of the beloved rap legend.
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