January 24th 2024.
Levi Roots, the popular cooking entrepreneur, has reportedly signed on the dotted line for Celebrity Big Brother. According to sources, Levi, who first shot to fame in 2007 on the BBC show Dragons' Den, has formalized his appearance on the show and has actually signed on for it.
It is not the first time Levi's name has been rumored for the show. In fact, the 65-year-old star previously appeared as a surprise celebrity guest on the original Big Brother back in 2013, where he impressed the housemates with a delicious Caribbean barbecue.
Aside from his successful stint on Dragons' Den, Levi has also made a name for himself with his delicious BBQ condiment Reggae Reggae Sauce, which is now a firm favorite among the nation. He has also written cookbooks, opened restaurants, and appeared on other TV shows such as Celebrity Mastermind.
But it seems that Levi's star power doesn't stop there. Sources have revealed that he will be a great addition to the Celebrity Big Brother house, describing him as a fun and inspiring character. In fact, he has become an inspiration to a whole new generation with his self-made success.
Levi's talents and popularity have not gone unnoticed, as he is also rumored to be on the current series of The Masked Singer UK as the Cricket. Both Davina McCall and Mo Gilligan have guessed that Levi may be behind the costume, as clues seem to suggest a link to the Caribbean.
But it doesn't end there for Levi, as there are plans to turn his life story into a film by Fisherman's Friends writer-producers Meg Leonard and Nick Moorcroft. In a recent update, Levi shared his excitement about the project and revealed that a script is already in the works.
Joining Levi in the Celebrity Big Brother house are rumored housemates including EastEnders star Max Bowden, X Factor icon Louis Walsh, some RuPaul's Drag Race finalists, and Phillip Schofield. The relaunch of the show, which was confirmed by ITV last November after a seven-year hiatus, is highly anticipated by fans.
In the past, Celebrity Big Brother has brought in a diverse range of A-listers such as Rylan Clark, Spencer Pratt, Kerry Katona, Shilpa Shetty, Les Dennis, and even Michael Barrymore. The reboot follows the successful revival of the original Big Brother, which gained its highest viewing figures in over a decade.
The Agency has reached out to Levi's rep and ITV for comment on his appearance on the show. The highly-anticipated Celebrity Big Brother will air on ITV and ITVX in 2024. If you have a celebrity story, video, or pictures, you can get in touch with The Agency entertainment team by emailing them, calling, or visiting their Submit Stuff page. They would love to hear from you.
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