March 13th 2024.
During his recent podcast, known as "7 PM in Brooklyn," Carmelo Anthony discussed his experience at the Adidas ABCD Camp as a high school basketball standout. Despite being sponsored by Adidas, Melo admitted to wearing Nike sneakers at the prestigious summer camp. The event was renowned for showcasing the top high school players in the country, including legends such as LeBron James, Kobe Bryant, Tracy McGrady, and Stephon Marbury. Melo, who grew up in Baltimore and attended Towson Catholic High School in Maryland, later transferred to Oak Hill Academy in Virginia, a school sponsored by Jordan Brand. This led to his preference for wearing Jordans instead of Adidas shoes at the camp.
Reflecting on his decision, Melo stated, "In the history of Adidas camps, in Adidas history ever, anything Adidas and there was no disrespect to Adidas, I was the only person that ever wore Jordans to the Adidas camp." He also mentioned that it was the Cranberry 16s or 17s that he wore, and it was the only way he would attend the camp. Despite his loyalty to Jordan Brand, Melo acknowledged that he had played in games sponsored by both Adidas and Nike.
When he arrived at the camp, Melo realized that he was attending a Jordan Brand-sponsored school and felt a sense of loyalty towards the brand. He explained, "So when I get down there, I said, 'Damn, this is a Jordan school.' But again, I played for the Adidas circuit, so I played in the Adidas big-time camp, but I also played for the Nike circuit. It was like whoever was whatever we doing, I'm just out here at that point in time and I don't really care about the sneakers at that point in time. I cared about getting them, but I don't know none of that."
After his one-year stint at Syracuse University, where he won an NCAA Championship, Melo was drafted by the Denver Nuggets and became the first signature athlete for Jordan Brand. He signed a six-year contract with the burgeoning company, and Jordan personally selected him for the role. It was a significant moment for Melo, and he felt honored to be chosen as the first signature athlete for the brand.
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