July 5th 2023.
Media personality Charlamagne Tha God had nothing but praise for the rapper Cardi B. During an episode of the podcast “It’s Up There”, he credited her for using her fame to help boost the careers of other new artists.
"Salute to Cardi. Cardi shifted that in the culture," he said. "Because Cardi made it where you’re the OG, you’re the person that’s made all the money, you sold all the records, but you have no problem putting your arm around that next person."
Charlamagne then went on to explain how Cardi B has done for female rappers what Jay-Z and Drake have done for other artists - sharing their spotlights. He referenced her guest verses on songs like Latto’s “Put It On Da Floor” and GloRilla’s “Tomorrow 2” as examples.
"Drake did the same thing. Drake did it with lesser-known artists. What Drake did was make the record big. I think what Jay did with those co-signs was he made the artist big," Charlamagne said. "I think Cardi’s doing both. I think Cardi’s helping to make the artist big, and she’s helping to make the music big."
The impact of Cardi B's contributions to the music industry are clear. Last year, she became the first female rapper to have two singles be certified 11-times platinum. Her collaboration with Megan Thee Stallion, ‘WAP, achieved platinum status seven times, and GloRilla’s “Tomorrow 2” entered the top-10 list of Billboard’s Hot 100 chart.
Cardi B's influence is expected to continue to benefit new artists, with her upcoming feature on Chicago rapper FendiDa Rappa's remix "Point Me 2".
The rapper opened up about her thought process for collaborating with lesser-known artists on an Instagram Live. "I’m not gonna be collabing with everybody that’s big. I’m gonna be collabing with people that make my f**king ears jump and make me happy," Cardi said. "If I like it, I’m gonna get on it. Even if it doesn’t make sense".
It's clear that Cardi B is taking her success and using it to create opportunities for new talent. Her contributions to the music industry will be remembered for years to come.
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