December 31st 2024.
It's a sad day for Cadbury lovers as one of their most beloved products has mysteriously disappeared from supermarket shelves. Known for its iconic products like Dairy Milk, Freddo, and Chocolate Buttons, Cadbury has always been a favorite among British confectionery. In fact, it was even named the UK's number one chocolate brand in 2024 by The Grocer, selling a whopping 59.2 million kg every year.
But the news of the missing product has left fans heartbroken and disappointed. It's not just any ordinary chocolate bar, but the classic hot chocolate powder that has gone missing. Shoppers first noticed the absence of the product in November and later learned that it had been temporarily taken off sale due to quality issues. A spokesperson for Mondelēz International, the company that owns Cadbury, explained that ensuring high-quality products for their consumers is their top priority. They have identified a food quality issue with the hot chocolate powder, resulting in an unexpected texture and color.
There was hope that the product would return to shelves this week, but fans are still waiting to get their hands on it. The product has been described as "gold dust" and is currently unavailable in online supermarkets and even on Amazon. Many consumers have shared their struggles of not being able to find it in stores as well. Despite the availability of other Cadbury hot chocolate products, the original one is still missing.
Some fans have resorted to purchasing alternative hot chocolate brands, but nothing compares to the original Cadbury hot chocolate. Twitter user @RealNatalieRowe expressed her disappointment, writing, "Can you tell me WHY I have more of a chance of finding a UNICORN than Cadbury's Hot Chocolate in the supermarket? I've now purchased 'Belgian Chocolate Jar'...it's far more expensive, but I hope it's delicious, so I can say GOODBYE." Others have also shared their frustration, with one user describing the situation as "madness."
For some, the absence of the hot chocolate powder has been unbearable. One user, @ogbrack, has been "bereft" and on the lookout for it every single day. Another user, @Oluwakemi_G, declared it as one of the best things they've ever tasted.
In a surprising turn of events, King Charles has recently "stripped" Cadbury of its Royal Warrant, which it has held for 170 years. A Royal Warrant of Appointment is a document that grants a company or individual the right to advertise that they supply the Royal Household. This includes the use of the Royal Arms and the "By Appointment to..." label. Losing the warrant also has financial implications, as it has been estimated that Royal Warrant holders earn 5% of their revenue as a result of it.
King Charles and Queen Camilla issued around 400 new Royal Warrants, which last for up to five years. Most of these were renewed warrants granted by the late Queen, including popular brands like Kellogg's and Moet champagne. Interestingly, Cadbury's main competitor, Nestlé, has retained its warrant, as well as other chocolate brands like Prestat and Benedicks. However, around 100 companies, including Cadbury and Unilever, have lost their warrants.
Metro has reached out to Cadbury for comment on the missing hot chocolate powder. In the meantime, fans will have to patiently wait for its return to shelves. Do you have a similar story to share? Get in touch by emailing us. We would love to hear from you.
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