Cadbury chocolate has undergone a significant transformation by King Charles after 170 years.

Chocolate brand disappointed with change.

December 22nd 2024.

Cadbury chocolate has undergone a significant transformation by King Charles after 170 years.
It seems that Cadbury, the beloved chocolate brand, has been dealt a disappointing blow. Despite being a firm favorite among the people of the UK, it appears that the current King, Charles III, does not share the same level of admiration for the company. This comes as a surprise, especially considering that his own mother was a big fan of their Bournville chocolate throughout her lifetime.

According to reports, King Charles has made the decision to strip Cadbury of its Royal Warrant for the first time in 170 years. This warrant, which was initially awarded by Queen Victoria in 1854, allows for companies or individuals to use the Royal Arms and the prestigious "By Appointment to..." label in connection with their business. Not only does it provide a sense of prestige and honor, but it also has financial benefits, with research showing that Royal Warrant holders may earn up to 5% of their revenue as a result.

The recent announcement of around 400 new Royal Warrants by King Charles and Queen Camilla on December 19 came as a shock to many, as it included the removal of some well-known brands, including Cadbury. While some companies, such as Nestlé, have retained their warrants, others like Cadbury and Unilever have unfortunately lost theirs. This news would have been delivered to these companies through a letter, and while the exact reasons for their removal remain unknown, it's possible that they may have chosen not to reapply or have gone out of business.

It's worth noting that the supply of Cadbury products to the royal household has decreased in recent years, possibly contributing to the decision to not renew their warrant. It's also been reported that King Charles has a strong focus on healthy eating and sustainability, which may have influenced this year's choices for the Royal Warrants.

A spokesperson for Cadbury expressed their disappointment in not receiving a new warrant, but also acknowledged the honor of previously holding one. They also mentioned that Cadbury is a much-loved brand that has been a part of British life for generations and remains the nation's favorite chocolate. The company fully respects the decision made by the royal family and will continue to provide their delicious treats to the public.

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