March 11th 2024.
Great news for all the shoppers out there! The amazing partnership between Buy From A Black Woman and H&M USA is now extended until 2024, and it's bringing you an incredible Inspire retail tour. Isn't that exciting?
In case you're not familiar, Buy From A Black Woman is a nonprofit organization that works towards raising awareness and supporting Black women business owners. And on March 8, also known as International Women's Day, H&M shared this exciting news while hosting their fourth annual International Black Women's Day Event. During the event, Nikki Porcher, the founder of BFABW, and Donna Dozier Gordon, H&M's regional head of inclusion and diversity, spoke about their continued support for the nonprofit's mission and their plans for further uplifting it.
But that's not all, folks! As part of this partnership, H&M has been actively working towards promoting the economic growth of Black women entrepreneurs since 2021. They have assisted in developing BFABW's Inspire Tours and Holiday Market, as well as their Black Women in Business Accelerator program. And in 2022, they even made a generous donation of $250,000!
Nikki Porcher, in a press release for the launch of this partnership, expressed her gratitude towards H&M's dedication and support for their cause. She stated, "It takes more than just saying 'support Black Women Business Owners' to actually support them. H&M USA is a shining example of a company using its resources to pour into a community. I am thrilled to partner with H&M and travel across the country to shine a light on all the amazing Black Women Business Owners who often go unseen. With this partnership, we are making the room even bigger for more Black Women to thrive."
This year's BFABW Inspire Tour will even travel to international cities, expanding its reach and customer base. And if you want to learn more about this incredible partnership, be sure to check out A Black Woman's Podcast, where Nikki Porcher talks about H&M's commitment to ensuring Black women business owners succeed.
And that's not all! H&M is also making sure to put more Black entrepreneurs on the map with this partnership. So let's all continue to support Black-owned businesses and celebrate the achievements of Black women in the business world!
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