October 25th 2023.
After nearly two decades of leadership from co-CEOs McGhee Osse and Fay Ferguson, Burrell Communications Group has now been acquired by Evolve Media Holdings, led by Los Angeles attorney and entertainment veteran Channing Johnson. This acquisition is also supported by FVLCRUM Partners, which prioritizes investment in minority-owned companies.
McGhee Osse expressed his excitement for this new chapter for Burrell. He said, “It was pivotally important to Fay and me to transition the company to a team that would be committed to investing in the agency, growing its capabilities and reach in the years ahead and maintaining the talent and culture that makes Burrell special.”
Osse and Ferguson understand the importance of preserving Burrell’s status as a Minority Business Enterprise. With this in mind, they are very pleased with their selection of Tara DeVeaux as the new CEO. With her background as CMO of Wild Card Creative Group and Managing Director of 3 a.m. Reid, Osse and Ferguson believe she has the energy and enthusiasm needed to help Burrell move forward.
DeVeaux is passionate about her new role and believes that understanding the multicultural consumer is key to helping brands project where they need to be in the near future. She expressed, “Understanding where these consumers are now helps brands to project where they need to be in the near future, and that’s always been Burrell’s strength. I plan to build upon that legacy of understanding the multicultural consumer through a concentrated focus on data to deliver fresh insights and renewed creativity across all platforms so we can continue to be a vital partner in growing our client’s business.”
McGhee Osse and Fay Ferguson are confident that Tara DeVeaux is the right person to lead Burrell to success in this new era of ownership. With her fresh ideas and enthusiasm, they are sure that Burrell will continue to provide valuable insights for their clients and remain a leader in the world of media.
[This article has been trending online recently and has been generated with AI. Your feed is customized.]
[Generative AI is experimental.]
