December 19th 2023.
As the year-end and New Year holidays approach, Burger King in Japan is introducing a special limited-time burger to help welcome in the new year: the '23/'24 TOP. This burger is said to be "full of meat for the year to come" and is steeped in Japanese culture.
The name 'TOP' is an acronym for 'The One Pounder', a series of oversized burgers that Burger King has released intermittently in recent years. This is the first time the chain has chosen to use the name 'TOP', usually opting for more creative alternatives.
Our reporter Egawa Tasuku decided to go down to Burger King to see what all the fuss was about. When he opened the packaging, the burger was definitely aesthetically pleasing. Red sauce and white cheese topped four beef patties, representing the traditional Japanese colour palette of 'red and white', which is said to bring luck and prosperity for the new year.
Tasuku took a bite and was pleasantly surprised. The meat was spread generously throughout the burger, and the flavour was far more complex than it appeared. A special five-cheese sauce, Gouda cheese slices, and a sharp tomato sauce all combined to make it an unforgettable taste experience.
At 2,090 yen, this isn't an inexpensive burger, but Tasuku would rate it as one of the top One Pounders he's ever tried. It's only available for a limited time, so if you're in the area and looking for a delicious meal to celebrate the new year, you won't want to miss out on the '23/'24 TOP!
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