July 23rd 2024.
Let's be honest, when it comes to being instructed on how to put on our life jackets or where to locate the oxygen masks in the event of an airplane emergency, it's easy to tune out. I mean, how many times can we hear the same spiel about the exits being here, here, and here...right?
Well, one airline has found a clever way to ensure their passengers pay full attention to the safety briefing. British Airways recently unveiled their newest safety video at a special staff screening and it's safe to say, they have gone all out to keep us engaged.
The video starts off with the words "May we have your attention please?" in a tongue-in-cheek manner. But here's the twist - instead of relying on actors and celebrities, the airline's own staff members, over 40 of them, take center stage in a hilarious reenactment of the popular period drama, Bridgerton.
From lords and ladies to housekeepers and butlers, the staff members portray characters from the 19th century, going about their daily lives in traditional British fashion. But as each scene unfolds, it is abruptly interrupted by a present-day British Airways colleague, demonstrating the safety procedures we all need to know.
For example, a 19th century socialite is interrupted by a "moving picture" contraption, reminding passengers to store their electronic devices. And just as a Regency ballroom dance is in full swing, the aircraft captain steps in to point out the exits. And for all the Jane Austen fans out there, keep an eye out for the Mr. Darcy moment where a dashing, wet-shirted man is handed a lifejacket by the cabin crew as he emerges from a lake.
But this video is more than just a parody of a popular TV show. It's also a celebration of everything that makes Britain - and British Airways - unique. The five-minute film was shot at various country estates, including Hatfield House and Englefield House Estate, and the costumes were designed by three-time Oscar winner Jenny Beavan. To top it off, renowned dialect coach Jill McCullough was brought in to ensure the accents were spot on.
British Airways' Chief Customer Officer, Calum Laming, emphasized the importance of these safety videos, which have previously featured celebrities like Joanna Lumley and Gordon Ramsay. "We know that these videos deliver vital safety information," he said, "and it is so important that we do everything we can to keep our customers engaged throughout."
When it came to choosing a genre, they wanted something that would not only capture the attention of global audiences but also make them laugh. And what better than a period drama with a touch of humor? Laming added, "We have created something truly original and entertaining that celebrates what makes Britain - and British Airways - unique while communicating the importance of safety on board."
It's worth mentioning that over 40 of the airline's employees star in the film, highlighting the fact that it's the people who make the company what it is. So, if you happen to fly with British Airways in the future, be sure to pay attention to their safety briefing. Who knows, you might just catch a glimpse of your favorite crew member in a whole new light. And if you have a story to share, don't hesitate to get in touch with them. After all, they're always looking for new ways to keep us entertained while ensuring our safety. Share your thoughts on this unique safety video in the comments section below.
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