Breast cancer survivor starts own makeup line made from vegan, plant-based ingredients.

Charisma Declouet is the Founder and CEO of Nature Girl Cosmetics, a Black-owned, non-toxic, vegan cosmetic line changing the beauty industry.

October 26th 2023.

Breast cancer survivor starts own makeup line made from vegan, plant-based ingredients.
Meet Charisma Declouet, the Founder and CEO of Nature Girl Cosmetics. An innovative Black-owned cosmetic line, Nature Girl Cosmetics is redefining the beauty industry with its commitment to non-toxic ingredients, vegan formulations, and a passion for nature's serenity.

Born and raised in the vibrant city of New Orleans, Charisma is an accomplished entrepreneur. She holds a Bachelor's degree in Entrepreneurship and a Master's in Business Administration. Her passion for business and cosmetics, combined with her love for nature, led her to establish Nature Girl Cosmetics; a brand that epitomizes her personal journey and dedication to providing non-toxic beauty products.

Charisma was determined to provide consumers with a safe and healthy alternative in the beauty industry. All of the products are vegan, paraben-free, and talc-free, ensuring customers can enjoy the transformative power of makeup without compromising their well-being. Nature Girl Cosmetics emphasizes the importance of self-care and the environment, setting it apart from traditional cosmetics.

Just five months after the launch, Charisma was diagnosed with stage 3 breast cancer. She chose to channel her strength and resilience into her personal battle with cancer. As a breast cancer survivor, Charisma's journey has become an inspiration to many, encouraging individuals to embrace their own inner beauty and overcome life's challenges.

Charisma's love for nature started at a young age while assisting her mother with pot planting. This early connection ignited a deep appreciation for the serenity and pure bliss found in nature. Nature Girl Cosmetics captures this connection, infusing its products with the beauty and tranquility of the natural world. Each cosmetic item allows customers to enhance their beauty while feeling connected to the earth.

Nature Girl Cosmetics offers a diverse and cruelty-free range of beauty products that cater to all skin types and preferences. From long-lasting lipsticks to talc-free pigmented highlighters and blushes, each item is carefully crafted to provide a luxurious and non-toxic beauty experience. By combining the power of nature with innovative formulations, Nature Girl Cosmetics allows individuals to express their unique beauty while making conscious choices for their well-being.

To learn more about Nature Girl Cosmetics and/or to support the brand, visit This story was first reported by

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