October 4th 2023.
The media landscape is evolving at an incredible pace, driven by the convergence of creativity and technology. To explore the future of content through the unique lens of Black youth, REVOLT has partnered with Comcast to unveil their groundbreaking research study, the “Content Futurism” Zine.
The “Content Futurism” Zine offers insights into five major categories that examine the vital part young Black creators play in cultural evolution: from anime and gaming to Black entrepreneurship and the rise of personalized content. As Detavio Samuels, CEO of REVOLT, stated, “Black youth aren’t just setting trends, they ARE the future. It’s high time the media stops playing catch-up and starts tuning into the frequencies of these young Black visionaries.”
The zine was born from a shared commitment between REVOLT and Comcast to recognize the influence of Black culture on global trends, and to provide a platform for Black creators of all kinds. This collaboration signifies a dedication to empowering and celebrating the creativity of young Black talent, and to magnifying the voices and viewpoints of Black youth.
The research employed various methodologies, including in-person interviews, a nationwide survey of 500 Black youth, ongoing dialogues with the mobile chat community REVOLT Nation, and social listening. Andre Woolery, head of branded content at REVOLT, expressed his excitement for this unique project, saying, “We are thrilled to officially unveil our ‘Content Futurism’ Zine, where we explore the boundless possibilities that lie at the intersection of creativity and technology.”
What truly sets this study apart is its incorporation of art and storytelling as essential components. Six emerging Black artists were invited to visually bring the data to life and to amplify the voices and perspectives often overlooked in traditional research methods. Lynzie Riebling, REVOLT’s vice president of insights, highlighted their unique approach, saying, “This partnership allowed us to combine REVOLT’s expertise in innovative research approaches with Comcast’s broad reach and industry knowledge to conduct a comprehensive study that dives deep into the cultural shifts and emerging trends that are shaping the content landscape. We’re not just predicting trends; we’re championing underrepresented voices.”
The “Content Futurism” Zine is a powerful testament to the significance of diversity and creativity in shaping the media landscape. By providing a platform for underrepresented voices and emerging talents, REVOLT and Comcast are leading the way towards a more inclusive and innovative future for media.
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