April 21st 2023.
Alex West Steinman has made a positive change in Minneapolis by opening her very first The Coven franchise location. This location, in partnership with Dogwood Coffee Co., is said to be the first woman- and Black-owned co-working space in the city and is located along the Lake Street corridor. As a business, The Coven is dedicated to helping women, transgender, and non-binary people become confident leaders. The Coven has also opened locations in Minneapolis and St. Paul.
Steinman has raised $1.3 million to expand The Coven nationally and has submitted Franchise Disclosure Documents to start the expansion in several states, including Illinois, North Carolina, and California. She is expecting to sign three franchisees by the end of this year and another 10 in 2024. By identifying underdog markets and neighborhoods and investing in communities nationwide, Steinman is planning to expand The Coven intentionally and sustainably.
The Coven was started in 2017 and had to temporarily close its physical space due to COVID-19. However, the business launched a digital platform to keep its community connected. After reopening, there was an increase in team and private office interest and The Coven is now at 100% capacity in private offices. This is a testament to Steinman’s dedication to creating a safe and inclusive space for her community.
Alex West Steinman has taken a huge leap forward, opening the initial franchise location of The Coven in Minneapolis. It is said to be the first woman- and Black-owned co-working space in the city, and is located along the Lake Street corridor in partnership with Dogwood Coffee Co. The Coven, which Steinman co-founded, provides space for women, transgender, and non-binary people to become confident leaders. The new Minneapolis site joins The Coven's other locations in Minneapolis and St. Paul.
Steinman has raised $1.3 million to expand The Coven nationally, and is now aiming to sign three franchisees by late this year and another 10 in 2024. The inclusivity-focused co-working business plans to expand by investing in underdog markets and neighborhoods and investing in communities nationwide. The plan is to grow intentionally and sustainably.
This all began in 2017, when Steinman launched The Coven. After temporarily closing due to COVID-19, the business launched a digital platform to keep its community connected. Consequently, when The Coven reopened, there was an increase in team and private office interest and today, they are at 100% capacity in private offices.
Overall, Alex West Steinman has made a positive change in the world, by providing a safe and supportive space for women, transgender, and non-binary people to become confident leaders. The Coven is now expanding nationally and investing in communities all over the country.
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