October 11th 2024.
Attention Emmerdale and Coronation Street fans! Big changes are coming your way, and they are definitely in your favor. Get ready to watch your beloved soaps earlier than ever before, thanks to ITV's latest strategy. Starting from Monday 14 October, new episodes will be available on the streaming platform ITVX at 7am, before their usual TV broadcast on ITV1. This move is part of ITV's mission to offer viewers the ultimate freedom in choosing how to watch their favorite programs.
But wait, that's not all. If you're a loyal soap fan, you may remember getting a sneak peek of the action during the Olympics this summer. Well, now you can enjoy this privilege on a permanent basis. Emmerdale and Coronation Street will now be following in the footsteps of their BBC rival EastEnders, which has been dropping episodes on iPlayer at 6am every morning.
And that's not the end of the good news. Along with the schedule changes, ITVX is also launching a new Soap destination with special sections for Classic Coronation Street and Classic Emmerdale. Plus, there will be a collection of the greatest episodes and even a Stars of the Soaps selection, featuring popular dramas like Tina and Bobby, Maryland, and The Long Shadow.
Iain MacLeod, Executive Producer for Continuing Drama at ITV, is just as excited about these developments as we are. He said, "This is great news for soap fans! Being able to catch your favorite show at a time that suits you is perfect for our busy and flexible lives. And who wouldn't love the idea of watching the latest drama in the Dales or on the Cobbles during their commute or over a cup of tea after dropping the kids off at school?"
But that's not all. As a self-proclaimed "soap nerd," MacLeod is also thrilled about the new soap page on ITVX. He added, "It's a one-stop shop for fans of Coronation Street and Emmerdale, making it so easy to enjoy your favorite shows and dive into their rich histories and beyond."
So, if you have any soap or TV stories, videos, or pictures, don't hesitate to share them with us via email – we would love to hear from you. And don't forget to join the community by leaving a comment below and staying updated on all things soaps on our homepage. Happy streaming!
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