March 9th 2024.
Beyoncé's latest venture, the Cécred haircare line, has been met with accusations of packaging plagiarism from New Zealand skincare brand TWYG. Designer Amanda Gaskin, who spearheaded TWYG's award-winning branding, expressed her disappointment at the perceived copying in a candid message on LinkedIn.
In her message, Gaskin shared the arduous 18-month process behind creating TWYG's packaging, which included using recycled plastic to prioritize sustainability. She also pointed out the recognition the brand received last year, making it hard for her to believe that Beyoncé's team was not aware of their work.
Gaskin's sentiments were echoed by beauty strategist Fiona Glen, who initially brought attention to the striking similarity between the two brands' packaging on LinkedIn in February. While acknowledging that it could be a coincidence, Glen also noted the difficulty of launching a truly unique product in the current market. She also pointed out the challenge of defending intellectual property when the opposing founder has a massive following of 319 million on Instagram alone.
Some fans have also questioned Beyoncé's credibility in the haircare industry, given her history of wearing wigs and extensions rather than embracing her natural hair. However, her father has defended her, citing their successful hair salon in Houston as proof of their expertise.
Despite the controversy, Beyoncé is proud of her product and the years of hard work that went into creating it. The Grammy Award-winning artist announced the launch of Cécred on February 20, with eight products in the initial lineup. She expressed her excitement and pride in a press release, while also revealing that the journey to create Cécred has been a long one.
In addition to her business ventures, Beyoncé also uses her platform to give back. She recently donated $500,000 to cosmetology schools nationwide, showing her support for the industry and her dedication to uplifting others.
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