February 20th 2024.
Beyoncé, the renowned singer and performer, has recently unveiled her very own haircare line, called Cécred. This new line is a tribute to global hair rituals, while also incorporating advanced nourishing formulas and technology. The official launch of Cécred took place on February 20th, featuring eight products as part of The Foundation Collection. In an official statement, it was revealed that this collection includes a variety of butters, oils, and fermented ingredients such as honey and rice water, all designed to strengthen and fortify hair strands. These products have been clinically proven to cleanse, condition, and visibly repair all types and textures of hair that are in need of extra moisture and strengthening.
The official Cécred Instagram page, @cecred, posted a teaser video announcing the launch of the brand, with the caption "Healthy hair starts at the foundation. Get ready 2.20.24." This video featured a catchy original sound and gave viewers a sneak peek into the world of Cécred. In an interview, Beyoncé, who is not only the founder but also the chairwoman of the brand, expressed her excitement about finally being able to reveal this project that has been in the works for years. She said, "The journey of creating Cécred has taken years, and I'm so proud to finally reveal what we've been working on. Throughout my entire life and career, I've experimented with my hair in so many different ways - from natural to flat-ironed, braids, colored, weaves, wigs - and this inspired me to create the essentials for hair and scalp health."
It is no surprise that the "Diva" singer has a deep love for haircare, as it has been a part of her life since childhood. She would often spend time at her mom, Tina Knowles' salon, where she would observe her mom blend technical formulas with natural oils and butters. In fact, fans may remember Beyoncé's post in May 2023, where she shared a photo of her younger self getting her hair done by her mom. This was actually a subtle hint at the upcoming haircare line. Tina Knowles is now the vice chairman of the Cécred team, and her expertise and knowledge in the field have been invaluable.
One of the standout products from the Cécred line is the patent-pending Bioactive Keratin Ferment, which combines wool keratin with honey and probiotics. This unique blend deeply penetrates the hair to replace depleted proteins, providing strength and repairing damage from coloring and heated styling. The brand also takes pride in the fact that their products are formulated without silicones, which often just mask underlying issues. This allows Cécred products to deliver true moisture and visible strengthening results.
Aside from creating an amazing haircare line, Beyoncé is also using her platform to give back. She has partnered with her BeyGOOD foundation to create a fund that honors the influential role of hairstylists and provides $500,000 annually for cosmetology scholarships and salon business grants. This gesture not only supports the industry but also empowers and uplifts individuals looking to pursue a career in the field.
For those interested in trying out the Cécred products, they are available for purchase online. The Foundation Collection includes a Clarifying Shampoo & Scalp Scrub, Hydrating Shampoo, Moisturizing Deep Conditioner, Reconstructing Treatment Mask, Fermented Rice & Rose Protein Ritual, Moisture Sealing Lotion, Nourishing Hair Oil, and Ritual Shaking Vessel. These products are priced between $20-$52, making them accessible to a wide range of consumers. With Beyoncé's seal of approval and the use of innovative technology and natural ingredients, it's no wonder that the Cécred line has already gained a lot of buzz and popularity. In fact, her recent "Renaissance" film has become the fifth highest-grossing concert film of all time, further solidifying her influence and impact in the industry.
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