April 22nd 2024.
Fans can now get an exclusive look into Beyoncé's personal hair care routine as she shares her long, gorgeous locks and a tutorial on her new Cécred haircare products. In the wee hours of April 22, the megastar treated her followers to a behind-the-scenes video. Despite her love for stunning wigs, she bared her natural hair to join in on the #CecredWashDay trend on social media.
In the video, Beyoncé takes us through her haircare routine, using various products from her brand including conditioner and a fermented rice and rose treatment. She opened up about the inspiration behind Cécred, which came from her own struggles with maintaining her hair's health while constantly dyeing it blonde. She also shared how she prioritizes color over other chemical processes, such as relaxers. At 42 years old, she emphasized the importance of using quality ingredients in her products, even for a superstar like herself.
In the caption of her video, she wrote about the challenges of keeping color-treated hair healthy and strong, especially after 25 years of constantly experimenting with her hair. She credited her experience as a major influence in the development of Cécred's award-winning products. She also congratulated her team for their hard work and dedication to creating top-notch products.
Beyoncé's impact goes beyond just hair care, as she continues to break barriers in various forms of media. Her recent project, Cowboy Carter, pays tribute to the history and contributions of Black artists in country music. Despite facing racist backlash, the singer made history as the first Black woman to top the country charts with her song "Texas Hold Em." She continues to pave the way for representation and diversity in the industry.
In addition to her groundbreaking work, Beyoncé also invests in the future by supporting education. She recently announced the Cécred x BeyGOOD Student Scholarship Fund, which will provide scholarships for students attending the cosmetology school her mother once attended. Through her brand and her actions, Beyoncé continues to inspire and uplift not just her fans, but the beauty industry as a whole.
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