August 11th 2024.
Beyoncé's philanthropic efforts through her BeyGood charity continue to make a positive impact. Her latest act of generosity involved gifting $500k in grants to Black cowboys at the annual Bill Picket Rodeo circuit. This collaboration with the longest-running Black rodeo association aims to support the newly-created Black Equestrians Program, which not only supports Black horse riders and ranchers, but also celebrates their culture, which Beyoncé has highlighted through her "Cowboy Carter" era.
According to USA Today, the announcement of BeyGood's donation was made at the rodeo's event in Atlanta on August 3rd. The charity also awarded $25,000 grants to four other organizations, including SC Black Farmers and The Black Cultural Enlightenment Society/Black Cowboy Festival. These organizations have a common goal of educating Black youth about farming, agriculture, and horse riding, and with the added support from BeyGood, they can continue to do so even better.
Beyoncé's embrace of her country roots and Black people's presence in country music has been a prominent theme in her latest album. Since the release of "Cowboy Carter" on March 29th, the "Texas Hold 'Em" singer has sparked a movement for Black individuals to take pride in their American heritage. She recently appeared in a commercial for Team USA's participation in the 2024 Paris Olympics, sporting a red, white, and blue cowboy hat and a matching "USA" leotard, further promoting unity and celebrating her community and country.
BeyGood's support extends to Black entrepreneurship as well, including those that hold personal significance to the Grammy winner. In celebration of her hair care line, Cécred, Beyoncé provided grants to Black-owned hair salons and offered scholarships to cosmetology students to further their education. The charity also assists Black entrepreneurs and business owners, as well as providing disaster relief to diverse communities. More information on Beyoncé's charitable efforts can be found on BeyGood's website.
In addition, BeyGood recently announced a partnership with Cécred to offer student scholarships for cosmetology students in Georgia, as a way to give back to her community and support education in a field that is dear to her heart. Beyoncé's commitment to making a positive impact through her charity continues to inspire and uplift those in need.
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