April 17th 2024.
Beyoncé's latest album, Cowboy Carter, has not only made waves in the music industry, but it's also having a major impact on fashion. And we're not just talking about her iconic cowboy hat and boots on the album cover. The Queen Bey's country era is causing a surge in the sales of Western-style boots, according to a report by NBC News. It seems like fans are not only singing along to her catchy tunes, but they're also rushing to add some country flair to their wardrobe.
Circana, a consumer behavior firm, reported a 20% increase in cowboy boot sales just a week after Beyoncé's album dropped on March 29. This shift towards Western clothing is not only seen in everyday fashion, but it's also making its way into concert and festival attire. And it's not just affordable brands that are cashing in on this trend. Luxury fashion house Louis Vuitton even featured bolo ties and cowboy hats in their latest collection, further solidifying the influence of Beyoncé's country style.
Sam Poser, an analyst for Williams Trading, has confirmed the rising trend and credits Beyoncé for her impact and reach. He also noted that this has led to a rise in stock prices for Boot Barn, a popular retail chain for Western apparel. "We have little doubt that there is a correlation," he shared with NBC News. In fact, shares for Boot Barn rose by 4% in April, and it's safe to say that Beyoncé's album release played a significant role in this sudden increase.
But Beyoncé's impact on the Western aesthetic doesn't stop at boots. Her shoutout to Levi's jeans on Cowboy Carter has also given a major boost to the iconic American brand. One of the tracks on her album, aptly titled "Levi's Jeans," even features popular rapper Post Malone. Since the album's release, Levi's has been using Beyoncé's name recognition to market their brand to a wider audience. They even changed their Instagram handle to her unique spelling, and their CEO, Michelle Gass, has confirmed her impact as highly beneficial. "I don't think there's any better evidence or proof point than having someone like Beyoncé, who is a culture shaper, to actually name a song after us," she explained as their stock prices continued to rise.
Beyoncé's influence on the fashion world is nothing new. During her Renaissance World Tour, she asked her fans to wear her signature glittery outfits, causing a surge in silver clothing purchases from small retailers. And while she hasn't announced a tour for Cowboy Carter or instructed fans to get their boots ready for a performance, she has once again proven to be a trendsetter in multiple industries. It's safe to say that with Beyoncé, anything she touches turns to gold (or should we say, silver?).
[This article has been trending online recently and has been generated with AI. Your feed is customized.]
[Generative AI is experimental.]
