November 16th 2024.
Beyoncé's latest venture has certainly caught the attention of many, and for good reason. Despite being worth a staggering $800 million, she has decided to step out of her comfort zone and release a whisky. This move has only solidified her status as an inspiration to many, myself included. Honestly, sometimes I wonder if there's more than 24 hours in a day for successful celebrities like Beyoncé. It's almost as if they have a secret way to extend their daylight hours for every hundred million they earn.
I have to admit, I was quite surprised when I heard about Beyoncé's new venture. After all, didn't she sing about getting "filthy" from drinking in her hit song "Drunk in Love"? But perhaps she's learned to handle her alcohol better since then. And for all the Beyhive members out there, before you come for me, I have to ask: does Beyoncé even like whisky?
It turns out, she's quite the fan. In fact, her partner in this venture, Moët Hennessy, has described her as a Japanese whisky enthusiast. When she challenged them to create a blend that combined the smoothness of Japanese whisky with the richness of rye whisky, they were up for the challenge. And let's not forget the clever tie-in with her current album, Cowboy Carter, and the Texan whisky theme that perfectly fits her recent transformation into Dolly Parton. Even the promotional video for the whisky is spot on with its rodeo horses, cowboy hats, and American flag.
The brand, SirDavis, is named after Beyoncé's paternal great grandfather, Davis Hogue, who was a successful "moonshiner" during Prohibition. His love for whisky has been passed down to Beyoncé, and she feels a strong connection to the spirit because of him.
Now, let's get to the important part - the taste. As a whisky enthusiast myself, I was eager to try SirDavis. Unfortunately, I couldn't compare it to her great grandfather's homemade version, but I have to say, it did not disappoint. Made by five-time international distiller of the year, Dr. Bill Lumsden, this blend of rye and malted barley is matured in American oak and then finished in former Pedro Ximenez barrels. If you've never heard of Pedro Ximenez, it's a sweet, molasses-like sherry that you can even pour over ice cream for a decadent dessert. And the result is a beautifully textured whisky with notes of spiced sultanas, dried orange zest, salted caramel, and fudge. I may have polished off the bottle in one evening, but let's just say the hangover was worth it.
But Beyoncé isn't the only celebrity to venture into the world of alcohol. Country music icon, Chris Stapleton, has also released his own whisky, Traveller, in collaboration with Buffalo Trace, the world's most awarded whisky distillery. And it's not just a marketing ploy - this premium blended whisky is actually quite impressive. Master Distiller Harlen Wheatley, who is no stranger to winning awards, worked closely with Chris to create a blend that combines toffee, maple syrup, vanilla, and corn notes with a punch of rye spice on the finish. And if you ask me, it's perfect for sipping while listening to his music.
From whisky to vodka, celebrities are making their mark in the alcohol industry. Ricky Gervais, known for his love of the planet and a good drink, bought a carbon-neutral and B-Corp-certified distillery in North Yorkshire. Using 100% British apples, they distill the cider 70 times to create a smooth and creamy vodka that even your nan would approve of. And trust me, it's the best vodka I've ever tasted. Creamy cereal notes, lemon, and red apple blossom on the nose, and white damson plums and icing sugar on the palate. Need I say more?
But let's not forget about wine. Ridley Scott, the director of the upcoming Gladiator II (or "Glicked" as it's now being referred to), has released two new wines inspired by the film. Made from grapes grown on his own estate in southern France, the Imperatores Collection includes Caracalla, a blend of 70% Syrah and 30% Grenache, and Geta, a blend of Vermentino, Clairette, and Roussanne. Both are smooth and flavorful, with notes of blackberries, liquorice, and cinnamon spice, for Caracalla, and lime zest and white peaches for Geta.
And last but not least, we have a drink that may not technically be created by a celebrity, but it's definitely inspired by some beloved characters. To celebrate the 30th anniversary of Friends, Brewdog has collaborated with Warner Brothers to release Lost Lager, Friends edition. The can is the same iconic purple as Monica and Rachel's apartment, and it even includes references to memorable moments from the show. Made with Simcoe hops, this pale ale has flavors of peach, pine, and lemon zest. And just in time for the holidays, they've also released a limited edition "Elf" pilsner, featuring Will Ferrell dressed as an elf on the can.
So whether you're a fan of whisky, vodka, wine, or beer, there's a celebrity-endorsed option for you to try. And who knows, maybe you'll find a new favorite drink inspired by your favorite celebrity. Cheers!
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