July 27th 2023.
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The North American leg of Beyoncé’s Renaissance World Tour is off to an exciting start as she finds ways to give back to small Black-owned businesses through her BeyGOOD Foundation. Luxury car company Lexus has now joined in on the fun by pledging nearly half a million dollars to her efforts as the official automotive partner of Bey’s tour.
The goal is to give small business owners the opportunity to level the economic playing field; Lexus will contribute an additional $10,000 per recipient.
“Lexus is honored to be part of Beyoncé’s RENAISSANCE WORLD TOUR and contribute to BeyGOOD Foundation’s mission focused on economic equity,” said Mia Phillips, senior manager of advertising and media for Lexus. “We are confident this collaboration will make a significant impact on entrepreneurs in every city we touch.”
In 2020, Beyoncé and the BeyGOOD Foundation launched the Black Parade Route with the purpose of promoting and supporting Black-owned businesses. The superstar donated $1 million to small businesses in 10 cities throughout the U.S. and the United Kingdom. Beyoncé is continuing her efforts by celebrating grant recipients in Chicago, New York, Charlotte, N.C., Atlanta, Los Angeles, Houston, and New Orleans during her Renaissance World Tour through business impact luncheons.
Ivy McGregor, executive director at BeyGOOD Foundation, said, “We are delighted that Lexus has committed support for small business owners nationally through BeyGOOD’s Black Parade Route. This alignment supports entrepreneurs, families, and communities at large. We believe everyone has the right to economic equity.”
As Beyoncé’s fans enjoy the Renaissance World Tour, they can experience a unique version of the Lexus LC 500. This version has a premium chrome-wrapped exterior with jewel accents on the mirrors, headlamp surrounds, wheel center caps, and license plate frame. It perfectly complements the ultimate summer Renaissance vibe!
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