December 17th 2024.
Next up, let's talk about Benedict Cumberbatch's latest role on the big screen. You may know him from his previous works such as Hawking, Sherlock, 12 Years a Slave, and Doctor Strange. He's definitely made a name for himself in the entertainment industry.
But this time, he's taking on a different kind of role - a villain. And it's all for a good cause. In a new campaign by the group Make My Money Matter, Benedict has stripped down to a towel and is playing a chief executive named Benedict Lumberjack. He's a businessman who is taking advantage of pension funds to fuel his destructive exploits in the Amazon rainforest and beyond.
In the ad, Benedict appears in a sauna, declaring himself "so hot right now" while thanking people for helping destroy the environment. He boasts about using billions of pounds from pension funds to scorch, slash, and burn rainforests for profit. But he doesn't seem to care about the devastating consequences of his actions, saying "it's just the bits that nobody cares about."
This spine-tingling performance by Benedict as the terrifying Benedict Lumberjack is truly chilling. The ad ends with him declaring "this is lit" as he puts on a pair of sunglasses and watches a forest burn outside the sauna's windows. It's a haunting reminder of the real-life consequences of our pension investments.
But this is not just a fictional ad. The group behind it reveals that £300 billion of UK pension savers' money is linked to deforestation globally. And that's not all - around £88 billion is invested in fossil fuel companies. Shockingly, two-thirds of the largest UK pension providers have not yet published policies to address deforestation.
But there is hope. Customers can push for change and make a difference. This is exactly what the group is trying to achieve with this campaign. And they're not alone. Last year, Olivia Colman joined the cause, playing a latex-wearing oil executive named Oblivia Coalmine.
Olivia expressed her support for the important campaign and highlighted the shocking impacts of our pension investments. So, let's take a cue from these celebrities and use our voices to demand change. Together, we can make a difference. If you have a story to share or want to get involved, don't hesitate to reach out to the team. They'd love to hear from you.
[This article has been trending online recently and has been generated with AI. Your feed is customized.]
[Generative AI is experimental.]
