Being a girl group in 2024 is tough, we're seen as intimidating.

The music industry is constantly evolving, and in the midst of solo pop superstars like Sabrina Carpenter and Taylor Swift, it seems that girl groups have taken a backseat. This is quite surprising, considering the huge impact that female trios had in the 90s and 00s. But fear not, Flo is here to save the day! Comprised of Jorja Douglas, Stella Quaresma, and Renée Downer, these three talented ladies are dominating the girl group game.

In a recent interview with Metro, the girls shared their thoughts on the lack of female trios in the charts. Jorja mused that perhaps it's because being in a group is not easy, and they feel fortunate to have found each other. Their debut album, Access All Areas, has been doing well on the charts, with the mini-deluxe version, Unlocked, also gaining popularity. The trio has been compared to legendary groups like Destiny's Child, and they've even toured with Kehlani. But now, it's their turn to take center stage.

Jorja went on to explain the challenges that come with being in the music industry, especially in this day and age. With the pressure of social media and all the negativity in the world, it's tough for any artist. And for some, the idea of having more than one artist in a group can be intimidating. But for Flo, being in a group is what has kept them going. As Stella puts it, "The thing that's kept us going the most is each other."

Flo formed in 2019 and has already achieved huge success with their single, "Cardboard Box," and their EP. They even won a Rising Star Brit Award, proving that they have staying power and can overcome the odds stacked against them. In an industry that doesn't know what to do with girl groups, Flo is breaking barriers and paving their own path. While they draw inspiration from past girl groups, they are not here to be carbon copies. They want to be authentic and true to themselves.

The trio has faced challenges internally, especially after signing with a label that didn't know how to market them. But they have remained strong and have taken control of their sound. For most of their team, Flo is their first project, and they have had to lead with their vision for the group. As Jorja emphasizes, "It's our thing, it's our project, it's our emotions, it's us on the line." Renée adds, "Everything we do has to be authentic to us. Otherwise, it's impossible for us to do and to sell something that we don't fully believe in."

Flo is not the only girl group out there, but they believe that the world just isn't ready for them yet. Jorja is confident that girl groups are about to have a resurgence, but things will be different this time around. She notes that before, girl groups were heavily manufactured, but now it's more artist-driven. And that's exactly what Flo is all about - they have complete control over their music and refuse to succumb to the pressure of labels.

In a time where things may seem bleak for women, Flo is proud to carry on the legacy of girl power. They may be doing it on their own for now, but they know that there are other talented girl groups out there, ready to make a comeback. As Jorja puts it, "It's a good resurgence that's coming back." We can't wait to see what the future holds for these talented ladies. Flo's debut album, Access All Areas, and the deluxe version, Unlocked, are out now.

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