January 1st 2025.
The highly anticipated third season of The Traitors is finally here, and fans of the show have not one, but two reasons to rejoice. Not only does the new series premiere tonight, but it has been reported that the BBC has made a bold decision that solidifies the show's future.
For those who are not familiar, Ardross Castle is a beautiful location in Alness, north of Inverness in the Scottish Highlands. It has become a familiar sight for viewers, and it looks like it will continue to be for years to come. The show's popularity, thanks to the charismatic host Claudia Winkleman, has prompted the production team to secure the castle and its surrounding land for the next six years. "The ultimate nightmare would be if the producers tried to return to Ardross Castle after the Beeb commissioned more series only to find it was unavailable," a TV insider shared with The Sun.
It's no surprise that the castle is in high demand for weddings, especially after being featured on the show. The number of bookings has increased significantly, and the producers had to take this bold step to ensure that it remains a part of the series. "Without taking this bold measure, it was at risk of becoming a victim of its own success," the insider added.
The regal decor of Ardross Castle perfectly fits the vibe of the show. The production team carefully chooses when to film to maintain the moody and dark aesthetic. They avoid long summer days and prefer late spring and early autumn for filming.
For all the latest news and predictions on The Traitors, fans can join the show's WhatsApp channel. This exclusive group provides live episode coverage, behind-the-scenes gossip, and a place to recover from all the cliffhangers. Simply click on the link and select "Join Chat" to become a part of the community. Don't forget to turn on notifications!
While the location remains the same, fans can look forward to something new this year – a celebrity version of the show! The first-ever celebrity edition will reportedly feature big names like Stephen Fry, Danny Dyer, and Courteney Cox.
The civilian series returns tonight, and fans are already declaring that they have found "the next Dianne." And for those who are not aware, the location is also used for the record-breaking USA version, hosted by Scottish actor Alan Cumming. In an interview with Daily Beast, the host revealed that the contestants do not actually stay in the castle, but in a hotel near the Inverness airport.
The BBC's investment in the show is understandable as it has become one of their staple programs. The last finale was watched by 6.9 million people, and 300,000 people have applied to be a part of the upcoming series, where they will compete for a share of £120,000.
The rules of the game are relatively simple, but they lead to a complex web of deceit. There are two teams – Traitors and Faithfuls. The Traitors must remain undetected to win, while the Faithfuls must try to uncover their true identities. Each day, the remaining players vote for someone to be banished, and the surviving Traitors have the power to secretly eliminate players as well.
The Agency has reached out to the BBC for a comment on this matter. Don't forget to tune in to BBC One at 8pm tonight for the premiere of The Traitors. This article was originally published on March 27, 2024.
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