March 15th 2024.
The city of Atlanta has recently been gifted with a state-of-the-art outdoor fitness facility, thanks to the collaboration between seven-time WNBA All-Star Candace Parker and Muscle Milk's cause-based initiative called "The Lifting Project." This exciting new addition, known as the Muscle Milk Fitness Court, opened its doors to the public on March 13 at D.H. Stanton Park. It offers a safe and inclusive space for community members to engage in circuit training and exercise, catering to all fitness levels. In an interview with Fox 5, Parker expressed her gratitude towards the city of Atlanta for all that it has given her. She also shared her belief that everyone can benefit from having a place to lift, be healthy, and get in shape.
The goal of Muscle Milk's project is to make both inner and outer strength more accessible through cause-based initiatives. The Fitness Court is just one of the many ways they are working towards this goal. Earlier this year, in June 2023, The Lifting Project enlisted Parker and the National Fitness Campaign to help communities across the nation embrace a healthy lifestyle. Muscle Milk even invited the public to vote for the location of the new 24/7 fitness court, with the three finalists being Los Angeles, Orlando, and Atlanta. These cities were chosen based on their population density and the need for easily accessible outdoor fitness options.
The plans for the fitness court were designed with the idea of providing a full-body workout in just a few minutes. With seven different zones to cycle through, visitors can engage in a variety of exercises suitable for all levels, including core, squats, lunges, upper body push/pull, agility circuits, and bend back strengthening. Parker, a strong advocate for fitness and healthy living, shared her thoughts on the project, stating that working out and rebuilding muscle is a crucial part of her daily routine. She also emphasized the importance of increasing access to effective fitness options, making her proud to be a part of creating the Fitness Court and providing a convenient space for people to break a sweat.
Muscle Milk launched The Lifting Project in March 2022, with Parker as their partner. In a press release from PepsiCo, the brand announced this exciting initiative, along with another version of their "Own Your Strength" campaign. The campaign highlighted Parker as a basketball legend and featured her in their 360 consumer engagement campaign. The brand aimed to showcase the challenges, routines, commitments, and responsibilities that come with the passage of time, as well as the opportunities to grow stronger, demonstrate resilience, and lead with strength every day.
As part of The Lifting Project, Muscle Milk also called upon fitness enthusiasts to enter a contest for the chance to become a Certified Strength Trainer. This initiative is just one of the many ways that Parker and Muscle Milk are working towards their goal of promoting a healthy and active lifestyle. It's no surprise that Parker, who was recently recognized in the 'TIME100 Next' list, continues to inspire and motivate others to embrace their own strength and lead a healthy life.
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