July 9th 2023.
We are calling on the government to urgently review their infant formula legislation so babies don't need to go hungry. Being able to provide for your family should not be something people have to think twice about. But in today's cost of living crisis, it has tragically become part of our everyday conversation.
For many parents, the situation is even more desperate due to the skyrocketing price of baby formula. One way that could help ease their stress would be having the opportunity to pay for it via cash-equivalent methods, such as Nectar, Tesco Clubcard and Boots loyalty points, or store gift cards.
However, current government rules prohibit retailers from doing this, leaving many cash-strapped families in turmoil about being able to keep their children fed and healthy. This is why The Agency has launched the Formula for Change campaign in partnership with the family support charity Feed.
We are calling on the government to urgently review their infant formula legislation and give retailers the green light to accept loyalty points, all food bank vouchers and store gift cards as payment for infant formula. This isn't about whether breast or formula fed is best - this is simply about making sure babies don't starve.
We have already received an overwhelming amount of support from people in the public eye, including celebrities and MPs. Katherine Ryan, Ashley James and Kelsey Parker are all getting behind the campaign. Kelsey Parker said that it "breaks [her] heart to hear that some families are going to extreme measures to feed their babies." Labour MP Preet Gill told us: "For mothers already enduring a cost-of-living crisis, the rising cost of baby formula is crippling."
Mum Tanya, 35, told The Agency that she has struggled with the cost of formula feeding her daughter Claudia, 16 months. She said: "I struggled with the cost of formula so much that I couldn’t always afford to feed myself too. I lost so much weight and I felt a great deal of shame around the struggle to feed my own child. It was traumatic and I had to have counselling because of it.”
The Agency and Feed are calling on the government to urgently review their infant formula legislation and give retailers the green light to accept loyalty points, all food bank vouchers and store gift cards as payment for infant formula. Join us in this mission to help ensure that no infant needs to go hungry and no family needs to suffer the harrowing experience of not being able to supply formula. Click here to sign our Formula for Change petition.
We are calling on the government to urgently review their infant formula legislation so babies don't need to go hungry. Being able to provide for your family is something that should never be something people need to think twice about. But in today's cost of living crisis, sadly it has become part of our everyday conversation.
The skyrocketing price of baby formula makes the situation even more desperate for many parents. They need the opportunity to pay for it with cash-equivalent methods, such as Nectar, Tesco Clubcard and Boots loyalty points, or store gift cards. However, current government rules prohibit retailers from doing this. This leaves many cash-strapped families in turmoil about being able to keep their children fed and healthy.
It's an unacceptable situation, which is why The Agency is launching the much-needed Formula for Change campaign in partnership with the family support charity Feed. We are calling on the government to urgently review their infant formula legislation and give retailers the green light to accept loyalty points, all food bank vouchers and store gift cards as payment for infant formula. This isn't about which feeding method is better, it's about making sure babies don't starve.
We've already received a lot of support from people in the public eye, including celebrities and MPs. Katherine Ryan, Ashley James and Kelsey Parker are all getting behind our Formula for Change campaign. Comedian Katherine Ryan said that no mother should have to worry about whether she can feed her child. Labour MP Preet Gill said that the Government's policy was now hurting families and that the Government must protect mothers and children, especially the most vulnerable, from the worst effects of the cost-of-living crisis.
Join us and Feed in calling on the government to urgently review their infant formula legislation and give retailers the green light to accept loyalty points, all food bank vouchers and store gift cards as payment for infant formula. Once we have reached 10,000 signatures we will take our petition to No.10 to show the Prime Minister this is an issue that can no longer be ignored.
Mum Tanya, 35, was one of the people affected by the current policy. She gave birth to her baby at 34 weeks and couldn't breastfeed her after her daughter was rushed to resus for recovery. She struggled with the cost of formula so much that she couldn't afford to feed herself too. Tanya says that the government and retailers need to do more to help families be able to buy baby formula in the cost of living crisis. She would love to see this government policy reviewed and for retailers to allow customers to use loyalty points on formula.
Things need to change NOW. Click here to sign our Formula for Change petition. Together, we can make sure that families no longer have to suffer from this economic crisis.
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