May 12th 2024.
Meet Autumn Yarbrough, the visionary behind NU Standard haircare. Her mission is to revitalize the "textured hair" community and ensure they are no longer left out or last in line when it comes to hair. As the granddaughter of Comer Joseph Cotrell Jr., founder of Pro-Line Hair Products, and daughter of Renee Cottrell Brown, inventor of Just For Me relaxer, Yarbrough comes from a solid foundation in the haircare industry and carries on her family's legacy as Black Haircare royalty.
In a recent interview with BLACK ENTERPRISE, Yarbrough shared how her family's path influenced her own journey. She recalls being inspired at a young age by the production process of Pro-Line products, and even had the opportunity to play a role in the creation of Just For Me campaigns. Now as the owner and founder of NU Standard haircare, Yarbrough is expanding her family's legacy while creating a new one of her own.
When asked about her purpose and mission, Yarbrough emphasizes the importance of pushing the boundaries and disrupting the industry in a positive way, while also addressing the pain points of the Black and textured community. She credits her entrepreneurial spirit to her upbringing, where she was always curious about new products and fascinated by the manufacturing and science behind them.
Yarbrough's innovative approach with NU Standard is to focus on the science of hair and address common issues such as hair loss, breakage, and dryness. She also highlights the importance of inclusivity in beauty and ensuring that products are created with the community in mind, rather than just for marketing purposes.
One unique aspect of NU Standard's products is that they come in the form of bars, making them convenient for travel and use. Yarbrough assures that the concentrated ingredients are safe to leave in, as they do not contain endocrine disruptors or cause hormonal changes.
As a grandchild and child of entrepreneurs, Yarbrough has learned the valuable lesson of failing fast and building a strong infrastructure to weather the storms of entrepreneurship. She encourages others to embrace failure as a learning experience and to pivot when necessary.
Looking towards the future, Yarbrough hopes to pass on the gift of integrity to her own children, just as her mother did for her. She believes that living with integrity will not only serve them in their personal and professional lives, but also leave a lasting legacy for generations to come. Yarbrough's journey is a testament to the power of family influence, determination, and the pursuit of excellence in entrepreneurship.
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