Australia's Liberal Party has unveiled the country's first political ad created entirely by artificial intelligence.

Ad to only broadcast in Canberra, but could have wider impact as national election approaches.

October 13th 2024.

Australia's Liberal Party has unveiled the country's first political ad created entirely by artificial intelligence.
The Liberal Party has made headlines by releasing Australia's first-ever political advertisement created entirely through artificial intelligence. While the ad is set to air only in Canberra, its implications could extend far beyond as the country gears up for its upcoming federal election. The agency responsible for the ad, Topham Guerin, has a history of working with the LNP, having played a part in Scott Morrison's successful campaign back in 2019.

For this new project, the agency has utilized AI-generated deep fake technology to portray Andrew Barr, the current ACT chief minister. In the ad, a computer-generated voiceover can be heard saying, "Every time it's time to vote, Bob votes for the same party. After 20 years of broken promises, we're not happy with Andrew." This use of AI in political advertising is uncharted territory in Australia, where it has previously been confined to social media. In fact, in countries like South Korea, manipulating images and videos through AI for the purpose of influencing an election can result in up to seven years of imprisonment.

The Liberal National Party of Queensland recently came under fire for sharing a low-quality deepfake video of premier Steven Miles dancing. This sparked criticism and concerns about the use of AI in politics, with Miles himself stating that it was a "dangerous turning point." He further elaborated, "This individual video might seem harmless enough, but it represents a turning point... a pretty dangerous turning point." As the federal government considers making changes to electoral advertising laws, time is running out as the election draws closer.

Some politicians, like Independent Senator David Pocock, are calling for immediate action to address the potential threat of AI in politics. Pocock warned that it could pose a serious threat to democracy, stating, "I think we should be taking this threat very seriously. My concern is that the government and the parliament are asleep at the wheel." Meanwhile, the public is encouraged to stay updated on the latest breaking news, celebrity gossip, and sports updates through a WhatsApp channel without having to worry about comments, algorithms, or the privacy of their personal information.

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