August 6th 2023.
Jovita Moore, a beloved former primetime news anchor for WSB-TV in Atlanta, is being honored by the local nonprofit Jaguar Foundation of Atlanta with the Jovita Moore HBCU Undergraduate Scholarship. Moore was a fixture in the local news station, and her passing from cancer in October 2021 left the Atlanta community in shock.
The first recipient of the newly established scholarship was announced at the nonprofit’s 14th annual Atlanta Achievement Awards, which was especially significant as Moore was an emcee at the event for approximately 10 years before her untimely death. Aliyah Beal was the fortunate recipient of the scholarship, who plans to major in business economics at Southern University. Upon receiving the award, Beal expressed immense gratitude for being the first to benefit from Moore’s influence in Atlanta.
Moore’s career with WSB-TV began in 1998, and it wasn’t long before she was granted the primetime slot on the evening news programs for the station, which she held from 2012 until her passing. Although she was not a native to Atlanta, she quickly became an unofficial one, and her work on behalf of delivering news to its residents year after year is a testament to this. Furthermore, Moore was an active member of organizations such as the Atlanta Association of Black Journalists and the National Association, where she put in work to empower Black people to pursue and advance their career development. With this scholarship for HBCU students, Moore’s legacy of community and industry support in Atlanta will live on.
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