June 10th 2024.
Apple and the Propel Center have joined forces to provide a unique opportunity for 50 students from 19 Historically Black Colleges and Universities (HBCUs). This joint venture aims to accelerate the growth of the arts and entertainment industry by equipping students with the necessary skills and resources. The Propel Center, which was established by Apple and Southern Company three years ago, is dedicated to supporting the work of HBCUs and their students.
The program, which will begin on June 10 at Tennessee State University and end at Clark Atlanta University during the week of June 16, will immerse participants in a variety of activities. Using Apple products and technology, they will create music, album art, and engage in digital marketing to develop storytelling skills. Additionally, they will have the opportunity to network with industry experts, attend career conversations, and participate in resume-building workshops.
Apple's commitment to social justice is evident through its Racial Equity and Justice Initiative (REJI), and its support for the Propel Center and the 2024 Arts & Entertainment Industry Accelerator is a testament to this. These programs and policies are designed to uplift and support Black, Latinx, and Indigenous communities.
Alisha Johnson Wilder, the director of Apple's REJI, expressed their excitement about helping HBCU students break into the arts and entertainment industries. She believes that creativity is at the core of Apple's mission, and by providing access to technology, resources, and expertise, they can help diverse creators become leaders in the creative arts.
Lisa Herring, the President of the Propel Center, also spoke about the power of collaboration and creativity in creating a nurturing environment for HBCU students to develop their talents. This year's accelerator program is another step towards addressing equity and diversity gaps in the arts and entertainment industry and other critical business sectors.
According to Waymond Jackson Jr., the Interim CEO of the Propel Center, this joint effort between Apple and HBCUs offers a unique model that fosters innovation and accelerates learning for HBCU students. Their approach aims to increase access to education and equip the next generation of technologists and creators.
Apple's REJI 2023 Impact Overview highlights their commitment to advancing equity and increasing access to opportunities. With a $200 million investment, this initiative supports projects and partnerships in education, economic empowerment, and criminal justice reform. It builds upon Apple's existing efforts and partnerships, with a focus on integrating equity and justice into every aspect of their business in collaboration with impacted communities.
In a recent announcement, Cynthia Bowman, who previously worked at Bank of America, was named Apple Inc's new Head of Diversity. This reflects Apple's dedication to creating a diverse and inclusive workplace, as they continue to strive towards equity and justice in all aspects of their business.
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