A content creator from Mississippi has recently revealed that he's making over $10,000 a month by utilizing artificial intelligence to produce fictional posts on Facebook. The New York Post has reported that 26-year-old Kvontay Devon Pringle runs five different Facebook accounts, each with its own unique content. According to Pringle, these accounts have the potential to generate up to $17,000 a month, although these earnings have not yet been verified by an independent source.
One of Pringle's recent posts featured a fabricated image of a boy named Kevin, accompanied by a story claiming that he was sent home from school for wearing a pleated skirt with his uniform. The post quickly garnered 8.2 million views and sparked a heated debate online. However, the child and the incident were entirely made up.
Pringle admitted that it only took him around 10 minutes to create and publish the post. In an interview with the outlet, Pringle expressed his surprise at how a story about a fictional boy could generate such a massive conversation online. He believes this demonstrates the advancements of AI and how difficult it can be for the average person to distinguish between real and fake content.
According to Pringle, the post earned him an estimated $2,800 through Meta, Facebook's parent company. However, the New York Post was unable to independently verify this amount. The post was picked up by several websites, who reported it as fact, raising concerns about the potential impact of AI-generated content and the ease with which misinformation can spread online.
In response, Pringle later added an "AI" label to the post. Pringle, who previously ran a carpet-cleaning business, considers himself more of a "comedian and storyteller" than a creator of rage-inducing content. He takes credit for writing the stories himself and uses AI to produce some of the accompanying images.
For Pringle, AI is simply another tool for creating content and telling stories, much like how movies and reality TV often contain fictional elements. In addition to his successful content creation, Pringle is also sharing his strategies with others. He currently has around 100 students on Skool, an online education platform, where he teaches aspiring creators how to produce viral content.
Pringle is adamant that his posts are not intended to deceive or harm anyone, although he acknowledges that users may feel misled upon discovering that the stories are not real. However, Pringle's growing business highlights the potential for AI-generated content and the monetization of engagement to provide new opportunities for creators. It also brings up important questions about transparency and the increasing difficulty of distinguishing between real and fake social media content.
In related news, Meta recently announced new analytics tools to help brands find their perfect match on the platform.