December 28th 2023.
Amazon Prime Video is making a major shift in its streaming services, announcing that ads will become the default option for customers beginning January 29th. This move follows the trend of other streaming platforms, such as Hulu, Max, Netflix, and Disney+, all of which offer ad-supported options.
Though there has been no official word on how the commercials will be integrated into the platform, Amazon Prime Video has stated that their ads will be “meaningful” and “fewer” to minimize disruption. The streamer also revealed that all Prime Video customers, in countries including the U.S., UK, Germany, and Canada, will be opted into the commercials option by default.
For those who would rather keep their streaming uninterrupted, an ad-free option is available for an additional $2.99 a month. This subscription also allows customers to take advantage of Amazon Prime's shipping services, all for $14.99 a month.
Amazon Prime Video was one of the last major streamers to remain ad-free, with Apple TV+ now the sole primary competitor left with no commercials. The shift in their streaming services indicates that ads are becoming the new standard in content streaming.
Though this change may come as an unwelcome surprise for many, Amazon Prime Video is hoping to create an experience that is as enjoyable and uninterrupted as possible.
[This article has been trending online recently and has been generated with AI. Your feed is customized.]
[Generative AI is experimental.]
