Aldi is changing how it sells an everyday item.

The supermarket is promoting sustainability.

April 13th 2024.

Aldi is changing how it sells an everyday item.
Aldi, the budget supermarket, has taken another stride towards being environmentally friendly by announcing that all of their packaging will now be 100% recyclable. This change is a part of their ongoing sustainability drive, which has already seen them reduce the use of single-use plastic packaging in their Everyday Essentials range.

One of the latest changes made by Aldi is the replacement of plastic and cardboard packaging on their Dentitex Soft and Whitening toothbrushes with 100% cardboard packaging. This switch is estimated to remove approximately 17 tonnes of plastic packaging per year and make recycling much easier for customers, as they will no longer have to separate the plastic from the cardboard.

Luke Emery, Aldi's plastics and packaging director, shared his thoughts on the change, stating that reducing plastic is a top priority for the company and something that their customers are also passionate about. He also mentioned that they are always on the lookout for innovative ways to modify their packaging and this switch is just another step in their journey to eliminate plastic where possible.

In addition to this change, Aldi has also been trialing double-sized toilet rolls, which would not only reduce plastic waste but also decrease the number of lorries needed to deliver stock. If this trial is successful and rolled out nationally, it has the potential to reduce plastic packaging by a further 60 tonnes.

But that's not all, as Aldi has also taken other measures to reduce their environmental impact. They have eliminated all single-use cutlery from their Food to Go range and have switched to vacuum-packed mince meat and colourless milk caps. These changes may seem small, but they all add up to make a significant impact.

In fact, Aldi has even gone as far as implementing a packaging-free model for certain products. They have introduced refill stations in a few of their stores, following a successful trial in Solihull. Customers can now purchase products like rice, pasta, coffee, and cereal from pre-filled vessels using a paper bag or a container from home. Alternatively, they can also purchase a reusable container from Aldi. This trial has been well received, with Helen Clements, director at GoUnpackaged, sharing that they have exceeded their selling expectations and had no reports of equipment failure.

Not only is this change helping Aldi become more sustainable, but it is also making their products more affordable. Customers can now get these refill station products for as little as 75p. This shows that being environmentally friendly doesn't have to be expensive.

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