May 2nd 2024.
Aldi, the popular supermarket chain, recently hopped on the Baby Reindeer meme trend that has taken social media by storm. In case you haven't heard, Baby Reindeer is a Netflix show that follows the harrowing true story of a man named Donny, who is not only recovering from sexual assault and rape, but also being stalked by a woman named Martha. Needless to say, the show has been leaving viewers terrified.
In the midst of all the memes flooding social media, Aldi decided to join in on the fun with a post related to their own business. The post featured an image of Martha sitting at a bar, pointing at Donny, who is working behind the counter. The clever text next to Donny reads, "Our Prices," while on top of Martha, it says "Tesco and Sainsbury's," poking fun at their competitors for supposedly copying their prices. The caption? "Obsessed," states the post on X. They even shared it on their Facebook with the caption, "Imitation is the sincerest form of flattery."
While some followers found the post hilarious and showed their approval with plenty of laughing faces, others took issue with the subject matter of the show and criticized Aldi for making a joke out of it. One follower, Malicia Dabrowicz, wrote, "Hey Aldi, that show is about rape, stalking and sexual assault. You sure this is OK for marketing? I have a very weird feeling about it."
Not everyone thought Aldi's joke was appropriate, with some saying their social media team should have avoided mentioning the show altogether. One person even called the post "tone deaf," while another added, "C'mon, enough with the Baby Reindeer quips. It's a show about stalking and sexual assault. Feels like a disservice to the program and somewhat dismissive of the subjects it tackles. Meanwhile, it makes Aldi look tone deaf and actually quite creepy."
As the show's popularity grows, more and more people are trying to figure out who the "real people" behind the story are. In fact, a lawyer has even issued a warning about the potential consequences of revealing their identities.
The Agency reached out to Aldi for comment, but they have yet to respond. So, if you have any inside information on the show or its characters, please feel free to share it with us! You can email us, call us, or visit our Submit Stuff page – we'd love to hear from you.
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