August 28th 2024.
After nearly four decades of success, a beloved home furnishings company has unfortunately collapsed. The Victorian company, Lorraine Lea Linen, has appointed administrators to handle its affairs. This company was known for its unique marketing strategy of hosting parties at people's homes, where sales representatives would earn a commission on the products sold.
The concept of hosting parties for sales is not new, with the famous Tupperware parties originating in the 1950s. However, Lorraine Lea Linen made this idea their own and found great success with it. The company, which is based in Scoresby, Victoria, has now sadly come to an end. Currently, their website is holding a half-price sale, which may be a last-ditch effort to sell off remaining inventory.
According to their website, Lorraine Lea Linen prides itself on being "Built on family values and entrepreneurial spirit." The company was founded in 1986 by Peter and Heather Ryan in their backyard in Melbourne's southeast. Over the years, they have grown to become one of Australia's largest social shopping enterprises for linen and homewares, boasting over 500,000 loyal customers.
Sadly, the administrators appointed to handle Lorraine Lea Linen's financial troubles are Andrew Yeo and Tim Bradd of Pitcher Partners, an insolvency firm. 9News has reached out to Pitcher Partners for comment on the matter. It is a heartbreaking situation for all involved, including the customers who have supported the company for so many years.
In these uncertain times, it is not uncommon for businesses to face financial difficulties. However, it is always sad to see a company with such a rich history and loyal following come to an end. Our thoughts go out to the employees, sales representatives, and customers of Lorraine Lea Linen during this difficult time.
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