October 15th 2023.
Advertising has evolved exponentially over the last century. In the past, all you had were printed advertisements in newspapers and magazines, or through direct mail. Then, with the introduction of radio and television, the "madmen of Madison Avenue" could further engage the public with their 30-second ad spots.
Though television advertising is still strong, print advertising is rapidly shrinking and has been surpassed by digital media. It is estimated that digital online advertising could make up 30-50% of total advertising spend in the next ten years. This is expected due to the ever-increasing amount of media consumption that is conducted through computers, tablets, and smartphones.
The digital advertising landscape has been dominated by the display banner ads for the past 15 years. It is estimated that several hundred billion of these appear on computer screens every month. The "Google Display Network" is one of the major players in this industry.
Recently, there has been a new player on the scene: Facebook Ads. When they first arrived, they were cheap and low-key, but in recent years the cost of ads has increased by 40%, and the number of ads that occupy the page has also grown. This is because Facebook is attempting to monetize its 1 billion users and appease its shareholders.
A recent study by Wordstream compared the reach and effectiveness of Google and Facebook Ads. It showed that while Facebook reached 51% of the world's internet users, Google reached 90%, and that Google served up 180 billion "Ad" impressions per month compared to Facebook's 1 trillion page views. Google's Display Network was also more effective, with an average "Click Through Rate" of 0.4%, which is 10 times higher than a Facebook ad.
It is ultimately up to you to decide which platform has been most effective for your own advertising campaigns. Have you tried Facebook ads? How about the Google Display Network? Share your stories and experiences in the comments below.
And, if you're looking to get creative with your advertising, be sure to check out the link for generating ad creatives that help you sell more.
In other news, I'm excited to announce that my book "Blogging the Smart Way: How to Create and Market a Killer Blog with Social Media" has made it onto the Amazon Best Sellers List in two categories! It outlines the tips and tactics I used to create and market my blog with social media and grow my page views to over 300,000 a month.
You can purchase your copy now on Kindle or the Kindle app, which means you can read it on the iPad and any other tablet that can download the Kindle app.
Thanks for the support and I look forward to hearing your stories.
[This article has been trending online recently and has been generated with AI. Your feed is customized.]
[Generative AI is experimental.]
