October 17th 2023.
Online advertising is an integral part of your marketing strategy. If you're not doing it yet, you might be wondering if you should. Brands of all sizes, including KFC and McDonalds, have jumped on board and are already reaping the rewards. It's important to remember, however, that there are both pros and cons to online advertising.
To help you make an informed decision, let's take a look at the benefits of online advertising.
First, everyone has moved online. Whether it's shopping, streaming movies or learning, people are in the digital space. Smart businesses are taking advantage of this and using online advertisements to reach their target audience. Take Stephen Fry's 'Victorian Secrets' ad on Audible's main page as an example.
Second, you can be specific about who you target. Unlike traditional media, which reaches everyone, online advertisements only appear in front of people who are interested. For instance, a men's shaving kit ad won't appear in front of women. That's what makes the difference. If you write your ad correctly, it will capture the attention of those you intend it for.
Third, online advertising is cost-effective. TV ads are expensive, but you can get great value from online ads. You can track them, send them to a specific audience and test them to see which ones work best. With TV ads, you get what you pay for.
Fourth, online advertising is engaging and offers lots of possibilities. For instance, you can create a personality quiz which gives users a personalized offer of products based on their answers. It's fun, creative and allows you to present your products in a unique way.
Fifth, you can make real-time changes. Once a TV or newspaper ad is published, you can't change it easily. With online ads, you can alter whatever you want - the prices, the images, the format - whatever.
Sixth, you have an unlimited amount of space for information. If your viewers want to find out more, they can do so online. Take the Marvel movie ad campaign, for example. People were encouraged to conduct research themselves. In traditional media, this would mean making uncomfortable phone calls.
Finally, you can reach people all over the world. With a TV or newspaper ad, you can only reach people in one country. But with online ads, you decide who sees them. It doesn't matter if they're on the other side of the world, you can still reach them. Charities like Doctors Without Borders use social media to appeal to people from all over the world in times of crisis.
While online advertising is hugely beneficial, there are some drawbacks you should consider. First, there's a lot of competition. Everyone can afford it, so it can be difficult to stand out from the crowd. Second, fewer people are clicking on ads. This could be because of the sheer number of ads available, or it could be something else. Lastly, it requires skills and knowledge. You can do it on your own, but it's best to get an expert on board if you want to get the best results.
In conclusion, online advertising is an essential component of any marketing strategy. It's different from traditional marketing but that's what makes it so effective - it follows trends and adapts quickly. Plus, it really works! To get the most out of it, it's a good idea to hire an expert, such as a freelancer on Fiverr.
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